AMRA Africa Forum 2018: Target will share its experience with its African peers

From 22nd to 23rd February, Target will actively participate in Nairobi, on works related to AMRA (African Market Research Association). The main theme is “Research in Diverse Africa’’; this forum is an occasion for all African market research professionals to gather and share the current field challenges. 

For Target, participation at this forum is essential as the agency will be involved on two presentations. During the first presentation, Serge Mumbu will explain to his peers How To Do Business In  A Diverse Africa Based On DRC Case, a country where he accumulates more than 20 years of experience within market research field.

Still based on DRC case, the second Target presentation will be on ‘’Cultural Diversity And Qualitative Research Challenges’’ which will be presented by Arlette Leumbou (Senior Research Analyst) and Serge Mumbu (General Manager). You can find the entire schedule at http://africanmra.org/AMRAWeb/africa-forum-2018/2018-progoverview/ 

With 7 years as research agency within many African countries such as Rwanda,  Congo, Burundi, Ivory Coast, Gabon, Cameroon, Uganda and Sierra Leone, Target grew on its knowhow and today, it is positioned a good reference among reliable African research agencies.

What is AMRA

Created in 2016, African Market Research Association is a non-profit association constituted of associations and organisations dealing in social research and survey in Africa.

It aims at:

  • Insuring professionalism on market research, social research and surveys in Africa
  • Sharing market research, social research and surveys within market and within the continent
  • Promoting market research, social research and survey in the rest of the world
  • Developing partnership with member associations in order to reinforce trust from rest of the world  on African market research

To know more on AMRA, go to http://www.africanmra.org

Friday, January 19, 2018 - 11:23
Post date: Fri, 08/30/2013 - 17:41

The Medias of Kinshasa have been invited this Wednesday, August 7, 2013 at the introduction of the results of the study “IMPACT OF ADVERTISING IN DR CONGO”,

Post date: Tue, 07/02/2013 - 09:16

TARGET’s participation in the SAMRA 2013 forum in Johannesburg (South Africa) has been the topic of an interview posted on the website mediacongo.net

Post date: Sat, 06/29/2013 - 08:30

The program “PANORAMA ECONOMIQUE” on Radio Okapi has received, this Saturday June 29, 2013 the General Manager of TARGET (Serge Mumbu) to comment on the econ

Post date: Fri, 05/31/2013 - 16:52

TARGET SPRL proceeded this Wednesday, May 29, 2013 by the presentation of the study “INDICES DE CONSOMMATION DES PRODUITS A KINSHASA” (2ème Editio

Post date: Fri, 05/31/2013 - 08:42

TARGET Managing Director (Serge Mumbu) attended SAMRA Conference 2013 that took place from 16 to 17 May 2013 at THABA YA BATSWAN

Post date: Tue, 05/07/2013 - 17:28

The Head office of TARGET SPRL is located since this may 2, 2013 in Building VULAMBO (ex SHELL) on the 8th floor (Boulevard du 30 Juin) number 152

Post date: Tue, 04/30/2013 - 21:12

Post date: Fri, 04/12/2013 - 16:53

TARGET has been selected by FEI (France Expertise Internationale) to achieve during the months of March and April 2013 a research of hearing media in 7 citie

Post date: Mon, 03/25/2013 - 15:49

Target Agency worked in partnership with INTERMEDIA (A research agency based at Washington DC, in USA) for the carrying out of a large survey on financial se

Post date: Tue, 03/05/2013 - 15:06

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