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Target Participation in SAMRA conference 2013 at Johannesburg in South Africa
TARGET Managing Director (Serge Mumbu) attended SAMRA Conference 2013 that took place from 16 to 17 May 2013 at THABA YA BATSWANA hostel in Johannesburg/South Africa. SAMRA is the association of professionals in market research for southern Africa and is included in associations affiliated to ESOMAR (World Association of professionals of market research based at Amsterdam in Netherland). Two ESOMAR workshops preceded the conference on 15 May 2013 and TARGET Managing Director attended the workshop related to transfer and application of consumers’ insights lead by Andrew Vincent (Chief Examiner for qualitative module in United Kingdom Market Research society) and Sangeela Gupta (Consumer Insights PepsiCo Officer, India).
This conference has been an occasion for all participants not only to discover news evolutions in market research field (online research, mobile research, social media research, neuromarketing…) but also exchange with professionals of the field coming from many countries around the world (South Africa, Australia, Belgium, Great Britain, India, Netherland, Ghana, Egypt, DR Congo…). It is also about both representatives of surveys’ agencies (Ipsos, TNS, AC Nielsen, Target Sprl…) as well as customers (Heineken, Telko, Standard Bank…).
Amongst these fruitful exchanges of Target Managing Director, we will keep in mind the one with Dan FOREMAN (President of ESOMAR) that demonstrated the desire of seeing DR Congo be also equipped with an ESOMAR representative mainly in charge of recruiting new ESOMAR members in DR Congo and promoting international codes and practices regarding market researches and opinion surveys. An application of Serge Mumbu shall be submitted to ESOMAR authorities in days to come.
To see some pictures of SAMRA conference 2013, please click here.
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Friday, May 31, 2013 - 08:42
Post date: Mon, 12/24/2018 - 00:03
Target is carrying out researches throughout the Democratic Republic of the Congo, within several African countries of Great Lakes and Western Africa
Post date: Wed, 11/28/2018 - 15:44
During the third quarter of 2018, Target conducted several studies upon demand of its various clients. In its newsletter (Newsletter No 6) published in Octo
Post date: Wed, 11/28/2018 - 15:16
Target was well represented in the yearly congress of Esomar 2018 in Germany.
Post date: Wed, 11/28/2018 - 15:05
Working in a research agency seems sometimes to be an exercise reserved to those who are initiate.
Post date: Wed, 11/28/2018 - 14:55
From Sunday 23rd to Wednesday 26th of September, the world professionals of market research gathered within the European Society for Op
Post date: Wed, 11/28/2018 - 14:49
Pupils of the Democratic Republic of the Congo went back to school this last Monday, September 3rd, 2018.
Post date: Tue, 10/09/2018 - 10:27
Target Agency is amongst the main market research and consulting agencies based in the Democratic Republic of the Congo.
Post date: Tue, 10/09/2018 - 10:24
Target places the person at the core of its work.
Post date: Tue, 10/09/2018 - 09:47
Gady PHAKA and Gloire MANDEFU, students at Ecole Nationale d’Administration “Administration National School
