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AMRA Africa Forum 2018: Target will share its experience with its African peers
From 22nd to 23rd February, Target will actively participate in Nairobi, on works related to AMRA (African Market Research Association). The main theme is “Research in Diverse Africa’’; this forum is an occasion for all African market research professionals to gather and share the current field challenges.
For Target, participation at this forum is essential as the agency will be involved on two presentations. During the first presentation, Serge Mumbu will explain to his peers How To Do Business In A Diverse Africa Based On DRC Case, a country where he accumulates more than 20 years of experience within market research field.
Still based on DRC case, the second Target presentation will be on ‘’Cultural Diversity And Qualitative Research Challenges’’ which will be presented by Arlette Leumbou (Senior Research Analyst) and Serge Mumbu (General Manager). You can find the entire schedule at http://africanmra.org/AMRAWeb/
With 7 years as research agency within many African countries such as Rwanda, Congo, Burundi, Ivory Coast, Gabon, Cameroon, Uganda and Sierra Leone, Target grew on its knowhow and today, it is positioned a good reference among reliable African research agencies.
What is AMRA
Created in 2016, African Market Research Association is a non-profit association constituted of associations and organisations dealing in social research and survey in Africa.
It aims at:
- Insuring professionalism on market research, social research and surveys in Africa
- Sharing market research, social research and surveys within market and within the continent
- Promoting market research, social research and survey in the rest of the world
- Developing partnership with member associations in order to reinforce trust from rest of the world on African market research
To know more on AMRA, go to http://www.africanmra.org
Target is carrying out researches throughout the Democratic Republic of the Congo, within several African countries of Great Lakes and Western Africa
During the third quarter of 2018, Target conducted several studies upon demand of its various clients. In its newsletter (Newsletter No 6) published in Octo
Target was well represented in the yearly congress of Esomar 2018 in Germany.
Working in a research agency seems sometimes to be an exercise reserved to those who are initiate.
From Sunday 23rd to Wednesday 26th of September, the world professionals of market research gathered within the European Society for Op
Pupils of the Democratic Republic of the Congo went back to school this last Monday, September 3rd, 2018.
Target Agency is amongst the main market research and consulting agencies based in the Democratic Republic of the Congo.
Target places the person at the core of its work.
Gady PHAKA and Gloire MANDEFU, students at Ecole Nationale d’Administration “Administration National School



















