From 22nd to 23rd February, Target will actively participate in Nairobi, on works related to AMRA (African Market Research Association). The main theme is “Research in Diverse Africa’’; this forum is an occasion for all African market research professionals to gather and share the current field challenges. 

For Target, participation at this forum is essential as the agency will be involved on two presentations. During the first presentation, Serge Mumbu will explain to his peers How To Do Business In  A Diverse Africa Based On DRC Case, a country where he accumulates more than 20 years of experience within market research field.

Still based on DRC case, the second Target presentation will be on ‘’Cultural Diversity And Qualitative Research Challenges’’ which will be presented by Arlette Leumbou (Senior Research Analyst) and Serge Mumbu (General Manager). You can find the entire schedule at http://africanmra.org/AMRAWeb/africa-forum-2018/2018-progoverview/ 

With 7 years as research agency within many African countries such as Rwanda,  Congo, Burundi, Ivory Coast, Gabon, Cameroon, Uganda and Sierra Leone, Target grew on its knowhow and today, it is positioned a good reference among reliable African research agencies.

What is AMRA

Created in 2016, African Market Research Association is a non-profit association constituted of associations and organisations dealing in social research and survey in Africa.

It aims at:

• Insuring professionalism on market research, social research and surveys in Africa
• Sharing market research, social research and surveys within market and within the continent
• Promoting market research, social research and survey in the rest of the world
• Developing partnership with member associations in order to reinforce trust from rest of the world  on African market research

To know more on AMRA, go to http://www.africanmra.org