It includes market research, social studies, opinion pools as well as data analysis, design systematic data collection ad interpret inform
Trade census (POS numbering)
It is a quantitative methodology aiming at counting a business aspect (POS, products, services, etc.) within a specific geographic area. Strategically, the study helps understand and quantify new market developments, and develop business strategy. Census aims at:
- Know the presence of POS in the real life
- Up-date POS data base
- Know POS geographic positioning, their infrastructure, the products/services they sell
- POS’ suppliers and clients, sales, brandings, etc.
- Identify POS with great growth potential
- Etc.
Friday, October 27, 2017 - 08:26
Post date: Fri, 10/27/2017 - 08:26
It is a quantitative methodology aiming at counting a business aspect (POS, products, services, etc.) within a specific geographic area.
Post date: Wed, 08/02/2017 - 12:20
It is a method that is about carefully monitoring and studying consumers’ behaviors within a natural situation without pushing them to changes in order to as
Post date: Sat, 07/15/2017 - 17:33
It is a method of social sciences also used in marketing, aiming at analyzing manners/customs, behaviors, morals and habits of consumers in order to describe
Post date: Fri, 06/16/2017 - 11:52
Is a process that allows positioning (locating) an object, person, location, etc… on a map using geographical coordinates.
Post date: Fri, 06/02/2017 - 07:46
Stimuli are means introduced during market researches to raise reactions from respondents on related topics.
Post date: Fri, 04/28/2017 - 18:20
Is subset or a portion of population that faithfully represent the entire population from which it is extracted.
Post date: Sat, 03/25/2017 - 14:17
Ce sont des personnes sélectionnées et formées qui se présentent comme des clients réels ou potentiels, qui évaluent chaque phase de leur contact (service cl
Post date: Tue, 02/21/2017 - 10:23
Mystery shopping is a technique used to measure quality of service or compliance by collecting specific information about products and services.
Post date: Fri, 12/02/2016 - 18:09
It is a group of strategic research and analysis procedures on Key factors for competitors' success.
