It includes market research, social studies, opinion pools as well as data analysis, design systematic data collection ad interpret inform
Geolocalisation
Is a process that allows positioning (locating) an object, person, location, etc… on a map using geographical coordinates.
It is a quantitative methodology aiming at counting a business aspect (POS, products, services, etc.) within a specific geographic area.
It is a method that is about carefully monitoring and studying consumers’ behaviors within a natural situation without pushing them to changes in order to as
It is a method of social sciences also used in marketing, aiming at analyzing manners/customs, behaviors, morals and habits of consumers in order to describe
Is a process that allows positioning (locating) an object, person, location, etc… on a map using geographical coordinates.
Stimuli are means introduced during market researches to raise reactions from respondents on related topics.
Is subset or a portion of population that faithfully represent the entire population from which it is extracted.
Ce sont des personnes sélectionnées et formées qui se présentent comme des clients réels ou potentiels, qui évaluent chaque phase de leur contact (service cl
Mystery shopping is a technique used to measure quality of service or compliance by collecting specific information about products and services.
It is a group of strategic research and analysis procedures on Key factors for competitors' success.










