WIN Gallup International is the leading association in market research and polling and is made up of the 80
Trade census (POS numbering)
It is a quantitative methodology aiming at counting a business aspect (POS, products, services, etc.) within a specific geographic area. Strategically, the study helps understand and quantify new market developments, and develop business strategy. Census aims at:
- Know the presence of POS in the real life
- Up-date POS data base
- Know POS geographic positioning, their infrastructure, the products/services they sell
- POS’ suppliers and clients, sales, brandings, etc.
- Identify POS with great growth potential
- Etc.
Friday, October 27, 2017 - 08:26
Post date: Tue, 08/30/2016 - 07:50
It is the World Organization of professional in market researches.
Post date: Tue, 07/05/2016 - 16:43
A supervisor is in charge of field surveyors’ monitoring. He is checking compliance of interviews achieved in line with given instructions.
Post date: Mon, 05/02/2016 - 15:44
A DUO (or Dyade) is a small group meeting composed of one moderator and two respondents.
Post date: Tue, 03/22/2016 - 14:05
A database is a structured and organized computer container allowing to store a great amount of information in order to make its exploitation easier (adding,
Post date: Fri, 02/12/2016 - 16:19
An Input mask is a communication interface between user and database.
Post date: Mon, 12/07/2015 - 06:54
Group of persons representing a target people (young people, professionals…) regularly interviewed for surveys and/or market researches (their opinions, atti
Post date: Fri, 11/13/2015 - 11:52
The fact of extracting results from untreated data, gathering them and presenting as graphics and tables with percentages.
