Target Sarl publishes the results of several studies carried out at Lubumbashi

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  •  “Favorite People” that presents a ranking of local as well as foreign celebrities appreciated by Lubumbashi consumers;
  • Statistics on mediathat is establishing an inventory of media (TV, Radio, print media and internet) and programmes most followed by Lubumbashi people, as well as favourite time for following the related media;
  • Key figures on mobile telephonythat proposes an overview of mobile telephony penetration rate at Lubumbashi, operators market share as well as smartphones and mobile money place amongst Lubumbashi people;
  • Use of banks” that gives figures on banking services penetration at Lubumbashi (percentage of persons that use banks) as well as the most used banks.

Data collection of these researches took place from 19 to 22 November 2014 at Lubumbashi towards a representative sample of 1000 persons in line with method of quota per age, sex and residence municipality.

Publications “Favorite People” and “Statistics on media” will come out by December 15th, 2014 while “Key figures on mobile telephony” and “Use of banks” are respectively projected to come out in January and February 2015

Tuesday, November 25, 2014 - 18:54
Post date: Wed, 02/20/2013 - 17:58

TARGET is currently the only agency of survey based in D.R.

Post date: Wed, 02/20/2013 - 17:50

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Post date: Tue, 02/19/2013 - 17:54

Managing Director of TARGET, Mr. Serge MUMBU accepted to be interviewed at Radio Okapi on the most influential celebrities of the year 2012.

Post date: Mon, 01/28/2013 - 19:32

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Post date: Mon, 01/21/2013 - 18:02

In order to meet the increasing needs of reliable information related to D.R.

Post date: Thu, 01/17/2013 - 17:59

The Managing Director Serge MUMBU gave an interview to MEDIACONGO.NET (Congolese website) at the end of feedback ceremony regarding journey to USA organized

Post date: Tue, 01/15/2013 - 17:47

This Thursday 10 January 2013 at Center for Disabled Persons of Kinshasa, the Managing Director officially proceeded with giving of merit award for all those

Post date: Fri, 01/11/2013 - 17:33

The United State Embassy in D.R. Congo organized this Thursday 10 January 2013 a meeting in order to give a feedback regarding journey to USA of Mr.

Post date: Mon, 01/07/2013 - 17:20

TARGET is carrying out the second wave of survey on consumption of products and services at Kinshasa towards a sample of 1000 persons in line with the method

Post date: Fri, 12/21/2012 - 12:39

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