NEW OPPORTUNITIES WITHIN MOBILE TELEPHONY CONGOLESE MARKET The mobile telephony market in D.R.
Target Sarl publishes the results of several studies carried out at Lubumbashi
[[{"type":"media","view_mode":"media_large","fid":"438","attributes":{"alt":"","class":"media-image","style":"width: 315px; height: 298px; margin-left: 9px; margin-right: 9px; float: left;","typeof":"foaf:Image"}}]]After production of a great number of statistics on products’ consumption at Kinshasa, Target SARL diversifies and innovates by publishing series of researches towards consumers of Lubumbashi town, capital of Katanga province in DR Congo. These studies will focus on the following topics:
- “Favorite People” that presents a ranking of local as well as foreign celebrities appreciated by Lubumbashi consumers;
- “Statistics on media” that is establishing an inventory of media (TV, Radio, print media and internet) and programmes most followed by Lubumbashi people, as well as favourite time for following the related media;
- “Key figures on mobile telephony” that proposes an overview of mobile telephony penetration rate at Lubumbashi, operators market share as well as smartphones and mobile money place amongst Lubumbashi people;
- “Use of banks” that gives figures on banking services penetration at Lubumbashi (percentage of persons that use banks) as well as the most used banks.
Data collection of these researches took place from 19 to 22 November 2014 at Lubumbashi towards a representative sample of 1000 persons in line with method of quota per age, sex and residence municipality.
Publications “Favorite People” and “Statistics on media” will come out by December 15th, 2014 while “Key figures on mobile telephony” and “Use of banks” are respectively projected to come out in January and February 2015
Tuesday, November 25, 2014 - 18:54
Post date: Wed, 09/19/2012 - 11:50
NEW OPPORTUNITIES WITHIN MOBILE TELEPHONY CONGOLESE MARKET
Post date: Sat, 08/25/2012 - 12:46
From 21 to 24 August 2012, Computing Service of the Agency Target SPRL organized an in-house training for computing consultants on: “Data processing
Post date: Mon, 08/06/2012 - 12:55
The Daily Newspaper Dépêches of Brazzaville published in its edition of 6 August 2012 an interview of the Managing Director of TARGET Serge MUMBU regarding t
Post date: Sat, 07/07/2012 - 12:57
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Post date: Fri, 06/01/2012 - 12:57
Media audience research is significant for as well advertisers (choosing of the best communication supports and moments), media
Post date: Fri, 04/20/2012 - 12:51
In the framework of the fourth objective of Inter-donors Project France Expertise Internationale (FEI) concerning D. R.
Post date: Fri, 12/09/2011 - 13:09
With the support of France Expertise Internationale (FEI), the Organization of DR Congo Local Radios organized from 19 to 23 December 2011 at
