Introduction note

Since 2012, it is usual at Target to make publications each year on preferred personalities among Kinois in order to help advertisers and communication agencies identify personalities capable to send messages to their target.

For the year 2017, the study was nationwide because realities among Kinois cannot be necessarily transposed to the overall country in one part, on the other part, advertisers and communication agencies aimed at doing nationwide communications. Regarding the various fields, it has been added politics, religion, businesses in other to increase as much as possible the background of personalities involved with this publication.

This study presents many interests. Advertisers can capture most appreciated personalities by the public and approach these personalities on adverts messages or as brand ambassadors for one of their products. The personalities also have occasion to discover population segments among which they are wining. This can also guide their public outings accordingly. Also, for those not meeting public choices, this publication can help in charge of communication rework the personality image. 

Top 20 preferred personalities by Congolese 

You can buy the detailed report on personality per field (media, business, music, religion, sport, and drama/cinema) for various categories (gender, age group, occupation and revenue) online at www.target-sarl.com

For more information on the study, call (+243) 81 045 10 52) or send an email at info@target-sarl.cd