Target conducted a survey at the second quarterly of 2018 on voting intentions related to elections of next December.
Preferred personalities by Congolese September 2017
Introduction note
Since 2012, it is usual at Target to make publications each year on preferred personalities among Kinois in order to help advertisers and communication agencies identify personalities capable to send messages to their target.
For the year 2017, the study was nationwide because realities among Kinois cannot be necessarily transposed to the overall country in one part, on the other part, advertisers and communication agencies aimed at doing nationwide communications. Regarding the various fields, it has been added politics, religion, businesses in other to increase as much as possible the background of personalities involved with this publication.
This study presents many interests. Advertisers can capture most appreciated personalities by the public and approach these personalities on adverts messages or as brand ambassadors for one of their products. The personalities also have occasion to discover population segments among which they are wining. This can also guide their public outings accordingly. Also, for those not meeting public choices, this publication can help in charge of communication rework the personality image.
Top 20 preferred personalities by Congolese
You can buy the detailed report on personality per field (media, business, music, religion, sport, and drama/cinema) for various categories (gender, age group, occupation and revenue) online at www.target-sarl.com
For more information on the study, call (+243) 81 045 10 52) or send an email at info@target-sarl.cd
Friday, November 3, 2017 - 09:23
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It is since several decades that environmental issues are raised in international forums and conferences.
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During the first semester 2018, we capitalized these assets with capacity building of our teams and purchasing of software and tools to make our job more com
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Target conducted a survey at the second quarterly of 2018 on voting intentions related to elections of next December.
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DR Congo is a huge market at the heart of Africa with 78.74 million of inhabitants. It holds a very strategic position in the region.
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It is since several decades that environmental issues are raised in international forums and conferences.
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DRC remains a dominated by Christian. A study conducted by Target research in May 2018 reveals that 93% of Congolese are Christian.
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In 2017, Target published the first edition of ‘’media audience in DRC’’ which consisted in giving an overview of media landscape in each of 26 DRC regions a
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During this recent years, DRC was victim of Ebola (2017, 2014, 2012, 2008-2009, 2007,…).
