Next publication of the second wave of survey on consumption of goods and services at Kinshasa.

TARGET is carrying out the second wave of survey on consumption of products and services at Kinshasa towards a sample of 1000 persons in line with the method of quotas for age, sex and place of residence. The first wave of survey has been carried out in October 2011.

Compared with survey carried out in 2011, two major innovations have been added:

  • List of products and services has gone up from 21 to 27. We considered the increasing use of new technologies and/or launching of new products and services into Kinshasa market (decoders, laptops, credit cards, graphic tablet, cashing machines, banks, transfer of money).
  • For each product that is used, the main point shall be to identify the most used and preferred brand or make. For services that are used, the main point shall be to identify companies of which services are most used and which are considered to be the best in their field.

The survey results will be available from 31 January 2013. To see survey results of 2011, please click here

Monday, January 7, 2013 - 17:20
Post date: Fri, 03/13/2015 - 18:59

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Post date: Fri, 03/13/2015 - 18:56

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Post date: Thu, 02/26/2015 - 14:43

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Post date: Thu, 02/26/2015 - 14:33

Being on information and communication technologies’ wavelength, since last December Target Agency launched an online research panel.

Post date: Fri, 02/13/2015 - 09:25

In 2014, TARGET SARL, an agency specialized in market research, count now 3 years of experience.

Post date: Tue, 12/23/2014 - 12:13

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Post date: Wed, 12/10/2014 - 17:44

 

Post date: Tue, 11/25/2014 - 18:54

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Post date: Tue, 10/14/2014 - 08:48

11 October 2011 - 11 October 2014, it’s been three years already, day by day, since creation of Research agency TARGET SARL.

Post date: Sat, 08/09/2014 - 12:22

Target SARL (DR Congo) and Africascope (South Africa) presented this Thursday, July 31, 2014 to members of the Project MAP’s Technical Committee (Making Acce