TARGET sharing its experience on market research at Université de Kinshasa
Next publication of the second wave of survey on consumption of goods and services at Kinshasa.
TARGET is carrying out the second wave of survey on consumption of products and services at Kinshasa towards a sample of 1000 persons in line with the method of quotas for age, sex and place of residence. The first wave of survey has been carried out in October 2011.
Compared with survey carried out in 2011, two major innovations have been added:
- List of products and services has gone up from 21 to 27. We considered the increasing use of new technologies and/or launching of new products and services into Kinshasa market (decoders, laptops, credit cards, graphic tablet, cashing machines, banks, transfer of money).
- For each product that is used, the main point shall be to identify the most used and preferred brand or make. For services that are used, the main point shall be to identify companies of which services are most used and which are considered to be the best in their field.
The survey results will be available from 31 January 2013. To see survey results of 2011, please click here
Monday, January 7, 2013 - 17:20
Post date: Tue, 04/15/2014 - 09:17
Context
Post date: Sat, 03/15/2014 - 10:37
In an interview on the website Mediacongo, Serge Mumbu (ESOMAR Representative for DRC) present the structure, explains the benefits of an ESOMAR membership a
Post date: Fri, 03/14/2014 - 12:29
Serge Mumbu, General Manager of Target SARL has been named as ESOMAR Representative for DR Congo with principal duties to recruit new ESOMAR members and p
Post date: Tue, 01/21/2014 - 18:07
In accordance with the OHADA uniform act concerning Trading Companies Laws and with the legal and regulatory requirements on the
Post date: Fri, 12/20/2013 - 08:29
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Post date: Fri, 12/13/2013 - 11:55
1. Target SPRL has just published results of survey on perception of countries and organisations operating in DRC.
Post date: Wed, 12/04/2013 - 11:59
Perception of countries and organizations in DRC is a survey carried out by TARGET within 7 provinces of DRC towards a sample of
Post date: Mon, 10/14/2013 - 12:22
TARGET SPRL, agency specialized in market research and Marketing consultancy officially launched its activities on 11 October 20
Post date: Thu, 10/03/2013 - 09:03
The GRAND CEVAHIR HOTEL of Istanbul in Turkey hosted the 66th ESOMAR Congress (The world association of professional market research) from September 22 to 25
