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INTRODUCTION

Mobile telephony sector has been booming in DR Congo since many years now, and Kinshasa represents the biggest market for all mobile operators (Africell, Airtel, Orange, Tigo and Vodacom) due to the fact that all of them focus first of all in Kinshasa before spreading into provinces.

The need for figures on Kinshasa about mobile telephony has always been required, and for this purpose, Target decided to interview a representative sample of Kinshasa people in order to assess the penetration rate of mobile telephony, numbers of Sim cards used, use of Smartphones as well as positioning of Operators and Satisfaction of subscribers.  

In addition to introductive note, this research is structured into 3 big parts:

Part I : Market overview

• Penetration rate
• SIM Cards used
• Market Shares

Part II: Use of Smartphones

• Smartphones Usage
• Number of Smartphones 
• Smartphones Brands

Part III: Positioning of Operators and Satisfaction

• Main Operators
• Secondary Operators
• Main Operator Satisfaction
• Satisfaction factors
• Complaints towards operators

The research results are available in French and in English under PowerPoint format report. Those interested in the full text of the research may contact TARGET agency through telephone (+243810451052 /+243 993 248 180) or via email (info@target-sarl.cd).

Some extracts from the research

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