In this period of start of new school year, the market research agency, Target SARL is releasing secrets of research on statistic of media 2015 for Kinshasa city. In this 3^rd edition, classical television still remains the most followed media by Kinshasa inhabitants with a large audience of 96%. Radio is less followed compared with last year (-10%) yet holds its second position with 33%. It is followed by internet (29%), satellite channels (21%) and print media (6%).  

Target is putting at the disposal of both advertisers and advertisement agencies this important decision-making tool. They can therefore develop a good communication strategy towards channels likely to help them reach a greater number of people. These statistics also allow media improving their productions to be more competitive during this 4^th quarter.

Target research also reveals both convergence and divergence points between men and women. Preferences between age brackets are not always the same. Following media also depends on the fact that someone is active or none – active. Respondents expressed on preferred moments of media audience. Except for print media that is mostly read at the beginning of the week, other media are mostly followed on the weekend. It is very often in the evening, that the majority of people watch television or are connected to internet. However, some like listening to the radio and reading newspapers in the morning.

Contents   

INTRODUCTIVE NOTE.................................................................................Page 6

PART I: IMPACT OF MEDIA AT KINSHASA...................................................Page 9

PART II: CLASSICAL TELEVISION...............................................................Page 29

PART III: RADIO..........................................................................................Page 47

PART IV: INTERNET....................................................................................Page 67

PART V: SATELLITE CHANNELS.................................................................Page 79

PART VI: PRINT MEDIA...............................................................................Page 87   

APPENDIX: SHARING OUT OF SAMPLE......................................................Page 9

These are some results:

All the results of this research are available on demand by calling +243 81 04 51 052 / +243 99 32 48 180 or by writing to info@target-sarl.cd

For more details on Target SARL, please visit our website: www.target-sarl.cd