After Kinshasa and Lubumbashi in DR Congo, Target SARL conducted a research on audience of media at Pointe-Noire, economical capital of Republic of Congo. Television is far above the most consumed media thus standing ahead, by order, satellite channels, radio, internet and print media. Summary of main results.

Quantitative research of Target has been conducted from 23 to 26 April 2015. One thousand people have been interviewed on their consumption habits related to media within a period of thirty day preceding research. Responses have been collected from 500 men and 500 women using a questionnaire on Smartphones.

86% of interviewed persons affirmed to have watched television within thirty days preceding the research. 32% said to have watched satellite channels during the related period, and the same score has been recorded from respondents that have listened to radio. 21% of respondents consulted internet while only 6% of respondents read newspapers.

People of 50 years old and more are those who are mostly following television (88%). But there is a very slight difference since amongst the bracket-age of 25 – 34 years old, 87% of respondents watched television within the period concerned by the research and amongst the bracket-age of 12 – 24 years old, 85% said to have watched the television. The radio is mostly followed by people of 35 – 49 years (36%).

Satellite channels achieve their best score of audience amongst none-active people (35%). Youngest (12 – 17 years old) and women are those who are mostly consulting internet. 23% of respondents where found out amongst these both categories.

Print media remains the poor parent of media consumed at Pointe-Noire. 9% of respondents’ women read newspapers against 4% of men.

A Pointe-Noire inhabitant over two is consuming every day at least one media, expect for print media.

They several to consume their preferred media on Saturday as well for television as for satellite channels.

Concerning programs, Pointe-Noire people mostly follow music on satellite television, while broadcasted news remains the most consumed program amongst most TV channels that broadcast free-to-air.

On internet, Facebook is the most popular, while LES DEPECHES DE BRAZZAVILLE is the most read newspaper.

All the results of this research (66 pages) are available on demand by writing to info@target-sarl.cd or by calling +243 81 04 51 052 / +243 99 32 48 180.