The Medias of Kinshasa have been invited this Wednesday, August 7, 2013 at the introduction of the results of the study “IMPACT OF ADVERTISING IN DR CONGO”,
In the twists and turns of Target computing service
[[{"type":"media","view_mode":"media_large","fid":"526","attributes":{"alt":"","class":"media-image","style":"width: 303px; height: 169px; margin: 5px; float: left;","typeof":"foaf:Image"}}]]The quality of market research results is closely connected to the one of computing processing of its data. Target SARL that has been conducting researches since four years now in DR Congo as well as in other Central Africa countries is very well aware of that fact. Blaise PEZO, Information Technologies’ Specialist within Target Agency accepted to open to Target website readers the doors of the service he is in charge of.
“Given that market researches is the main activity of Target, the major part of our software’s are standards software’s, i.e. software’s conceived for meeting ordinary needs. We have got software’s for data collection and processing, data quality control as well as data management such as Cspro, the Sphinx IQ, Microsoft Excel, Kobo…” Blaise PEZO explaining.
Yet the Agency is also using other software’s of data analysis allowing development of graphics and making statistical analysis, i.e. SPSS, Microsoft Excel, Sphinx IQ, XLSTAT...
“Besides, these standards software’s, we also use some programming languages such as: HTML, XML, JAVA and visual basic in order to develop useful applications for internet data collection”, Target IT Specialist.
The IT Specialist, his assistant and computing consultants followed specific trainings or retraining to have a perfect control of the use of these software’s. Very recently, DR Congo computing team took part in a national research on financial inclusion. And these consultants participated in the project of Target Panel (www.target-sarl.cd/targetpanel).
And we are dealing with plenty of projects.
“For the time being, we are actively working to install applications and conduct pilot researches for the use of tablets in data collection; launching a CAWI survey (type of online survey) for candidates registered in Target panel on www.target-sarl.cd/targetpanel and we are also developing a data application that can be downloaded on Play store to allow both smartphones’ and tablets’ users be aware of available researches published by Target” Blaise PEZO concluding.
Friday, April 24, 2015 - 18:20
Post date: Fri, 08/30/2013 - 17:41
Post date: Tue, 07/02/2013 - 09:16
TARGET’s participation in the SAMRA 2013 forum in Johannesburg (South Africa) has been the topic of an interview posted on the website mediacongo.net
Post date: Sat, 06/29/2013 - 08:30
The program “PANORAMA ECONOMIQUE” on Radio Okapi has received, this Saturday June 29, 2013 the General Manager of TARGET (Serge Mumbu) to comment on the econ
Post date: Fri, 05/31/2013 - 16:52
TARGET SPRL proceeded this Wednesday, May 29, 2013 by the presentation of the study “INDICES DE CONSOMMATION DES PRODUITS A KINSHASA” (2ème Editio
Post date: Fri, 05/31/2013 - 08:42
TARGET Managing Director (Serge Mumbu) attended SAMRA Conference 2013 that took place from 16 to 17 May 2013 at THABA YA BATSWAN
Post date: Tue, 05/07/2013 - 17:28
The Head office of TARGET SPRL is located since this may 2, 2013 in Building VULAMBO (ex SHELL) on the 8th floor (Boulevard du 30 Juin) number 152
Post date: Fri, 04/12/2013 - 16:53
TARGET has been selected by FEI (France Expertise Internationale) to achieve during the months of March and April 2013 a research of hearing media in 7 citie
Post date: Mon, 03/25/2013 - 15:49
Target Agency worked in partnership with INTERMEDIA (A research agency based at Washington DC, in USA) for the carrying out of a large survey on financial se
Post date: Tue, 03/05/2013 - 15:06
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