NEW OPPORTUNITIES WITHIN MOBILE TELEPHONY CONGOLESE MARKET The mobile telephony market in D.R.
In the twists and turns of Target computing service
[[{"type":"media","view_mode":"media_large","fid":"526","attributes":{"alt":"","class":"media-image","style":"width: 303px; height: 169px; margin: 5px; float: left;","typeof":"foaf:Image"}}]]The quality of market research results is closely connected to the one of computing processing of its data. Target SARL that has been conducting researches since four years now in DR Congo as well as in other Central Africa countries is very well aware of that fact. Blaise PEZO, Information Technologies’ Specialist within Target Agency accepted to open to Target website readers the doors of the service he is in charge of.
“Given that market researches is the main activity of Target, the major part of our software’s are standards software’s, i.e. software’s conceived for meeting ordinary needs. We have got software’s for data collection and processing, data quality control as well as data management such as Cspro, the Sphinx IQ, Microsoft Excel, Kobo…” Blaise PEZO explaining.
Yet the Agency is also using other software’s of data analysis allowing development of graphics and making statistical analysis, i.e. SPSS, Microsoft Excel, Sphinx IQ, XLSTAT...
“Besides, these standards software’s, we also use some programming languages such as: HTML, XML, JAVA and visual basic in order to develop useful applications for internet data collection”, Target IT Specialist.
The IT Specialist, his assistant and computing consultants followed specific trainings or retraining to have a perfect control of the use of these software’s. Very recently, DR Congo computing team took part in a national research on financial inclusion. And these consultants participated in the project of Target Panel (www.target-sarl.cd/targetpanel).
And we are dealing with plenty of projects.
“For the time being, we are actively working to install applications and conduct pilot researches for the use of tablets in data collection; launching a CAWI survey (type of online survey) for candidates registered in Target panel on www.target-sarl.cd/targetpanel and we are also developing a data application that can be downloaded on Play store to allow both smartphones’ and tablets’ users be aware of available researches published by Target” Blaise PEZO concluding.
Friday, April 24, 2015 - 18:20
Post date: Wed, 09/19/2012 - 11:50
NEW OPPORTUNITIES WITHIN MOBILE TELEPHONY CONGOLESE MARKET
Post date: Sat, 08/25/2012 - 12:46
From 21 to 24 August 2012, Computing Service of the Agency Target SPRL organized an in-house training for computing consultants on: “Data processing
Post date: Mon, 08/06/2012 - 12:55
The Daily Newspaper Dépêches of Brazzaville published in its edition of 6 August 2012 an interview of the Managing Director of TARGET Serge MUMBU regarding t
Post date: Sat, 07/07/2012 - 12:57
[[{"type":"media","view_mode":"media_original","fid":"58","attributes":{"alt":"","class":"media-image","height":"252","typeof":"f
Post date: Fri, 06/01/2012 - 12:57
Media audience research is significant for as well advertisers (choosing of the best communication supports and moments), media
Post date: Fri, 04/20/2012 - 12:51
In the framework of the fourth objective of Inter-donors Project France Expertise Internationale (FEI) concerning D. R.
Post date: Fri, 12/09/2011 - 13:09
With the support of France Expertise Internationale (FEI), the Organization of DR Congo Local Radios organized from 19 to 23 December 2011 at
