TARGET sharing its experience on market research at Université de Kinshasa
In the twists and turns of Target computing service
[[{"type":"media","view_mode":"media_large","fid":"526","attributes":{"alt":"","class":"media-image","style":"width: 303px; height: 169px; margin: 5px; float: left;","typeof":"foaf:Image"}}]]The quality of market research results is closely connected to the one of computing processing of its data. Target SARL that has been conducting researches since four years now in DR Congo as well as in other Central Africa countries is very well aware of that fact. Blaise PEZO, Information Technologies’ Specialist within Target Agency accepted to open to Target website readers the doors of the service he is in charge of.
“Given that market researches is the main activity of Target, the major part of our software’s are standards software’s, i.e. software’s conceived for meeting ordinary needs. We have got software’s for data collection and processing, data quality control as well as data management such as Cspro, the Sphinx IQ, Microsoft Excel, Kobo…” Blaise PEZO explaining.
Yet the Agency is also using other software’s of data analysis allowing development of graphics and making statistical analysis, i.e. SPSS, Microsoft Excel, Sphinx IQ, XLSTAT...
“Besides, these standards software’s, we also use some programming languages such as: HTML, XML, JAVA and visual basic in order to develop useful applications for internet data collection”, Target IT Specialist.
The IT Specialist, his assistant and computing consultants followed specific trainings or retraining to have a perfect control of the use of these software’s. Very recently, DR Congo computing team took part in a national research on financial inclusion. And these consultants participated in the project of Target Panel (www.target-sarl.cd/targetpanel).
And we are dealing with plenty of projects.
“For the time being, we are actively working to install applications and conduct pilot researches for the use of tablets in data collection; launching a CAWI survey (type of online survey) for candidates registered in Target panel on www.target-sarl.cd/targetpanel and we are also developing a data application that can be downloaded on Play store to allow both smartphones’ and tablets’ users be aware of available researches published by Target” Blaise PEZO concluding.
Friday, April 24, 2015 - 18:20
Post date: Tue, 04/15/2014 - 09:17
Context
Post date: Sat, 03/15/2014 - 10:37
In an interview on the website Mediacongo, Serge Mumbu (ESOMAR Representative for DRC) present the structure, explains the benefits of an ESOMAR membership a
Post date: Fri, 03/14/2014 - 12:29
Serge Mumbu, General Manager of Target SARL has been named as ESOMAR Representative for DR Congo with principal duties to recruit new ESOMAR members and p
Post date: Tue, 01/21/2014 - 18:07
In accordance with the OHADA uniform act concerning Trading Companies Laws and with the legal and regulatory requirements on the
Post date: Fri, 12/20/2013 - 08:29
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Post date: Fri, 12/13/2013 - 11:55
1. Target SPRL has just published results of survey on perception of countries and organisations operating in DRC.
Post date: Wed, 12/04/2013 - 11:59
Perception of countries and organizations in DRC is a survey carried out by TARGET within 7 provinces of DRC towards a sample of
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TARGET SPRL, agency specialized in market research and Marketing consultancy officially launched its activities on 11 October 20
Post date: Thu, 10/03/2013 - 09:03
The GRAND CEVAHIR HOTEL of Istanbul in Turkey hosted the 66th ESOMAR Congress (The world association of professional market research) from September 22 to 25
