On the 19th January 2018, Target organized new-year wishes ceremony between the General Manager and all consultants.
Television rules over other media at Lubumbashi, according to Target research
[[{"type":"media","view_mode":"media_large","fid":"519","attributes":{"alt":"","class":"media-image","height":"217","style":"margin: 4px; float: left;","typeof":"foaf:Image","width":"154"}}]]With the coming of satellite televisions, Congolese people consumption habits are in the middle of change. To discover the new tendencies in media consumption, at the end of 2014, Target conducted a research on media audience at Lubumbashi. Results of the said research can be obtained by any advertiser or communication agency willing to have them. This is just a brief taste.
Classical television, which is free-to-air broadcasted TV, is followed by 93% of interviewed people. A clear ruling before the radio with (29%) and internet (27%). On the web, young people (12 – 34 years old) are the most enthusiasts of social networks.
Television penetration by satellite (Canal Sat, DSTV…) remains relatively weak in DR Congo economical capital with 16% of favorable responses. While paying television phenomenon is more and more growing in Kinshasa (26% according to the latest research carried out).
Written press is completing this list of consumed media in Katanga administrative center. Only 11% of interviewed people affirmed to read newspapers. It is especially about men of 35 years and above.
Concerning use frequency of media, according to Target research, only television is consumed on a daily basis. The research is also showing that women are more and more attracted by channels broadcasting via satellite.
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