Faithfull to her course of action and her policy of strengthening relationship with her customers, partners and any public opinion
Television rules over other media at Lubumbashi, according to Target research
[[{"type":"media","view_mode":"media_large","fid":"519","attributes":{"alt":"","class":"media-image","height":"217","style":"margin: 4px; float: left;","typeof":"foaf:Image","width":"154"}}]]With the coming of satellite televisions, Congolese people consumption habits are in the middle of change. To discover the new tendencies in media consumption, at the end of 2014, Target conducted a research on media audience at Lubumbashi. Results of the said research can be obtained by any advertiser or communication agency willing to have them. This is just a brief taste.
Classical television, which is free-to-air broadcasted TV, is followed by 93% of interviewed people. A clear ruling before the radio with (29%) and internet (27%). On the web, young people (12 – 34 years old) are the most enthusiasts of social networks.
Television penetration by satellite (Canal Sat, DSTV…) remains relatively weak in DR Congo economical capital with 16% of favorable responses. While paying television phenomenon is more and more growing in Kinshasa (26% according to the latest research carried out).
Written press is completing this list of consumed media in Katanga administrative center. Only 11% of interviewed people affirmed to read newspapers. It is especially about men of 35 years and above.
Concerning use frequency of media, according to Target research, only television is consumed on a daily basis. The research is also showing that women are more and more attracted by channels broadcasting via satellite.
Friday, March 13, 2015 - 18:59
Post date: Tue, 10/09/2018 - 09:36
Post date: Sat, 08/25/2018 - 11:04
The fifth Kinshasa French week edition took place from the 13th to the 16th June 2018, at Pullman Grand Hotel, in Kinshasa, capital of
Post date: Sat, 08/25/2018 - 10:48
Target Sarl participated in Katanga Business Meeting which held from 24th to 26th may in Lubumbashi.
Post date: Sat, 08/25/2018 - 10:38
Target will publish results of opinion pool survey among Congolese on next presidential and legislative elections.
Post date: Wed, 04/18/2018 - 08:26
Target Sarl is happy to be for now on among ENA (Ecole Nationale Administration) DRC partner on whi
Post date: Fri, 03/23/2018 - 21:23
The second edition of ‘’DRC media audience’’ will be soon available.
Post date: Mon, 03/19/2018 - 16:09
Since its beginning, Target Sarl involves youths on part of its activities.
Post date: Mon, 03/19/2018 - 16:02
On the 22nd and 23rd February 2018, Target participated in forum activities organized by AMRA (African Market Re
Post date: Sun, 02/18/2018 - 00:51
From January 25th to February 2nd, Target IT consultant team gathered in training sessions for capacity building on
Post date: Tue, 02/13/2018 - 03:16
Target launched this early February series of national surveys within the 26 DRC regions.
