NEW OPPORTUNITIES WITHIN MOBILE TELEPHONY CONGOLESE MARKET The mobile telephony market in D.R.
Television rules over other media at Lubumbashi, according to Target research
[[{"type":"media","view_mode":"media_large","fid":"519","attributes":{"alt":"","class":"media-image","height":"217","style":"margin: 4px; float: left;","typeof":"foaf:Image","width":"154"}}]]With the coming of satellite televisions, Congolese people consumption habits are in the middle of change. To discover the new tendencies in media consumption, at the end of 2014, Target conducted a research on media audience at Lubumbashi. Results of the said research can be obtained by any advertiser or communication agency willing to have them. This is just a brief taste.
Classical television, which is free-to-air broadcasted TV, is followed by 93% of interviewed people. A clear ruling before the radio with (29%) and internet (27%). On the web, young people (12 – 34 years old) are the most enthusiasts of social networks.
Television penetration by satellite (Canal Sat, DSTV…) remains relatively weak in DR Congo economical capital with 16% of favorable responses. While paying television phenomenon is more and more growing in Kinshasa (26% according to the latest research carried out).
Written press is completing this list of consumed media in Katanga administrative center. Only 11% of interviewed people affirmed to read newspapers. It is especially about men of 35 years and above.
Concerning use frequency of media, according to Target research, only television is consumed on a daily basis. The research is also showing that women are more and more attracted by channels broadcasting via satellite.
Friday, March 13, 2015 - 18:59
Post date: Wed, 09/19/2012 - 11:50
NEW OPPORTUNITIES WITHIN MOBILE TELEPHONY CONGOLESE MARKET
Post date: Sat, 08/25/2012 - 12:46
From 21 to 24 August 2012, Computing Service of the Agency Target SPRL organized an in-house training for computing consultants on: “Data processing
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The Daily Newspaper Dépêches of Brazzaville published in its edition of 6 August 2012 an interview of the Managing Director of TARGET Serge MUMBU regarding t
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Post date: Fri, 06/01/2012 - 12:57
Media audience research is significant for as well advertisers (choosing of the best communication supports and moments), media
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In the framework of the fourth objective of Inter-donors Project France Expertise Internationale (FEI) concerning D. R.
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With the support of France Expertise Internationale (FEI), the Organization of DR Congo Local Radios organized from 19 to 23 December 2011 at
