The Medias of Kinshasa have been invited this Wednesday, August 7, 2013 at the introduction of the results of the study “IMPACT OF ADVERTISING IN DR CONGO”,
Television rules over other media at Lubumbashi, according to Target research
[[{"type":"media","view_mode":"media_large","fid":"519","attributes":{"alt":"","class":"media-image","height":"217","style":"margin: 4px; float: left;","typeof":"foaf:Image","width":"154"}}]]With the coming of satellite televisions, Congolese people consumption habits are in the middle of change. To discover the new tendencies in media consumption, at the end of 2014, Target conducted a research on media audience at Lubumbashi. Results of the said research can be obtained by any advertiser or communication agency willing to have them. This is just a brief taste.
Classical television, which is free-to-air broadcasted TV, is followed by 93% of interviewed people. A clear ruling before the radio with (29%) and internet (27%). On the web, young people (12 – 34 years old) are the most enthusiasts of social networks.
Television penetration by satellite (Canal Sat, DSTV…) remains relatively weak in DR Congo economical capital with 16% of favorable responses. While paying television phenomenon is more and more growing in Kinshasa (26% according to the latest research carried out).
Written press is completing this list of consumed media in Katanga administrative center. Only 11% of interviewed people affirmed to read newspapers. It is especially about men of 35 years and above.
Concerning use frequency of media, according to Target research, only television is consumed on a daily basis. The research is also showing that women are more and more attracted by channels broadcasting via satellite.
Friday, March 13, 2015 - 18:59
Post date: Fri, 08/30/2013 - 17:41
Post date: Tue, 07/02/2013 - 09:16
TARGET’s participation in the SAMRA 2013 forum in Johannesburg (South Africa) has been the topic of an interview posted on the website mediacongo.net
Post date: Sat, 06/29/2013 - 08:30
The program “PANORAMA ECONOMIQUE” on Radio Okapi has received, this Saturday June 29, 2013 the General Manager of TARGET (Serge Mumbu) to comment on the econ
Post date: Fri, 05/31/2013 - 16:52
TARGET SPRL proceeded this Wednesday, May 29, 2013 by the presentation of the study “INDICES DE CONSOMMATION DES PRODUITS A KINSHASA” (2ème Editio
Post date: Fri, 05/31/2013 - 08:42
TARGET Managing Director (Serge Mumbu) attended SAMRA Conference 2013 that took place from 16 to 17 May 2013 at THABA YA BATSWAN
Post date: Tue, 05/07/2013 - 17:28
The Head office of TARGET SPRL is located since this may 2, 2013 in Building VULAMBO (ex SHELL) on the 8th floor (Boulevard du 30 Juin) number 152
Post date: Fri, 04/12/2013 - 16:53
TARGET has been selected by FEI (France Expertise Internationale) to achieve during the months of March and April 2013 a research of hearing media in 7 citie
Post date: Mon, 03/25/2013 - 15:49
Target Agency worked in partnership with INTERMEDIA (A research agency based at Washington DC, in USA) for the carrying out of a large survey on financial se
Post date: Tue, 03/05/2013 - 15:06
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