TARGET sharing its experience on market research at Université de Kinshasa
Television rules over other media at Lubumbashi, according to Target research
[[{"type":"media","view_mode":"media_large","fid":"519","attributes":{"alt":"","class":"media-image","height":"217","style":"margin: 4px; float: left;","typeof":"foaf:Image","width":"154"}}]]With the coming of satellite televisions, Congolese people consumption habits are in the middle of change. To discover the new tendencies in media consumption, at the end of 2014, Target conducted a research on media audience at Lubumbashi. Results of the said research can be obtained by any advertiser or communication agency willing to have them. This is just a brief taste.
Classical television, which is free-to-air broadcasted TV, is followed by 93% of interviewed people. A clear ruling before the radio with (29%) and internet (27%). On the web, young people (12 – 34 years old) are the most enthusiasts of social networks.
Television penetration by satellite (Canal Sat, DSTV…) remains relatively weak in DR Congo economical capital with 16% of favorable responses. While paying television phenomenon is more and more growing in Kinshasa (26% according to the latest research carried out).
Written press is completing this list of consumed media in Katanga administrative center. Only 11% of interviewed people affirmed to read newspapers. It is especially about men of 35 years and above.
Concerning use frequency of media, according to Target research, only television is consumed on a daily basis. The research is also showing that women are more and more attracted by channels broadcasting via satellite.
Friday, March 13, 2015 - 18:59
Post date: Tue, 04/15/2014 - 09:17
Context
Post date: Sat, 03/15/2014 - 10:37
In an interview on the website Mediacongo, Serge Mumbu (ESOMAR Representative for DRC) present the structure, explains the benefits of an ESOMAR membership a
Post date: Fri, 03/14/2014 - 12:29
Serge Mumbu, General Manager of Target SARL has been named as ESOMAR Representative for DR Congo with principal duties to recruit new ESOMAR members and p
Post date: Tue, 01/21/2014 - 18:07
In accordance with the OHADA uniform act concerning Trading Companies Laws and with the legal and regulatory requirements on the
Post date: Fri, 12/20/2013 - 08:29
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Post date: Fri, 12/13/2013 - 11:55
1. Target SPRL has just published results of survey on perception of countries and organisations operating in DRC.
Post date: Wed, 12/04/2013 - 11:59
Perception of countries and organizations in DRC is a survey carried out by TARGET within 7 provinces of DRC towards a sample of
Post date: Mon, 10/14/2013 - 12:22
TARGET SPRL, agency specialized in market research and Marketing consultancy officially launched its activities on 11 October 20
Post date: Thu, 10/03/2013 - 09:03
The GRAND CEVAHIR HOTEL of Istanbul in Turkey hosted the 66th ESOMAR Congress (The world association of professional market research) from September 22 to 25
