NEW OPPORTUNITIES WITHIN MOBILE TELEPHONY CONGOLESE MARKET The mobile telephony market in D.R.
Target Participation in SAMRA conference 2013 at Johannesburg in South Africa
TARGET Managing Director (Serge Mumbu) attended SAMRA Conference 2013 that took place from 16 to 17 May 2013 at THABA YA BATSWANA hostel in Johannesburg/South Africa. SAMRA is the association of professionals in market research for southern Africa and is included in associations affiliated to ESOMAR (World Association of professionals of market research based at Amsterdam in Netherland). Two ESOMAR workshops preceded the conference on 15 May 2013 and TARGET Managing Director attended the workshop related to transfer and application of consumers’ insights lead by Andrew Vincent (Chief Examiner for qualitative module in United Kingdom Market Research society) and Sangeela Gupta (Consumer Insights PepsiCo Officer, India).
This conference has been an occasion for all participants not only to discover news evolutions in market research field (online research, mobile research, social media research, neuromarketing…) but also exchange with professionals of the field coming from many countries around the world (South Africa, Australia, Belgium, Great Britain, India, Netherland, Ghana, Egypt, DR Congo…). It is also about both representatives of surveys’ agencies (Ipsos, TNS, AC Nielsen, Target Sprl…) as well as customers (Heineken, Telko, Standard Bank…).
Amongst these fruitful exchanges of Target Managing Director, we will keep in mind the one with Dan FOREMAN (President of ESOMAR) that demonstrated the desire of seeing DR Congo be also equipped with an ESOMAR representative mainly in charge of recruiting new ESOMAR members in DR Congo and promoting international codes and practices regarding market researches and opinion surveys. An application of Serge Mumbu shall be submitted to ESOMAR authorities in days to come.
To see some pictures of SAMRA conference 2013, please click here.
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Friday, May 31, 2013 - 08:42
Post date: Wed, 09/19/2012 - 11:50
NEW OPPORTUNITIES WITHIN MOBILE TELEPHONY CONGOLESE MARKET
Post date: Sat, 08/25/2012 - 12:46
From 21 to 24 August 2012, Computing Service of the Agency Target SPRL organized an in-house training for computing consultants on: “Data processing
Post date: Mon, 08/06/2012 - 12:55
The Daily Newspaper Dépêches of Brazzaville published in its edition of 6 August 2012 an interview of the Managing Director of TARGET Serge MUMBU regarding t
Post date: Sat, 07/07/2012 - 12:57
[[{"type":"media","view_mode":"media_original","fid":"58","attributes":{"alt":"","class":"media-image","height":"252","typeof":"f
Post date: Fri, 06/01/2012 - 12:57
Media audience research is significant for as well advertisers (choosing of the best communication supports and moments), media
Post date: Fri, 04/20/2012 - 12:51
In the framework of the fourth objective of Inter-donors Project France Expertise Internationale (FEI) concerning D. R.
Post date: Fri, 12/09/2011 - 13:09
With the support of France Expertise Internationale (FEI), the Organization of DR Congo Local Radios organized from 19 to 23 December 2011 at
