The Medias of Kinshasa have been invited this Wednesday, August 7, 2013 at the introduction of the results of the study “IMPACT OF ADVERTISING IN DR CONGO”,
Target Participation in SAMRA conference 2013 at Johannesburg in South Africa
TARGET Managing Director (Serge Mumbu) attended SAMRA Conference 2013 that took place from 16 to 17 May 2013 at THABA YA BATSWANA hostel in Johannesburg/South Africa. SAMRA is the association of professionals in market research for southern Africa and is included in associations affiliated to ESOMAR (World Association of professionals of market research based at Amsterdam in Netherland). Two ESOMAR workshops preceded the conference on 15 May 2013 and TARGET Managing Director attended the workshop related to transfer and application of consumers’ insights lead by Andrew Vincent (Chief Examiner for qualitative module in United Kingdom Market Research society) and Sangeela Gupta (Consumer Insights PepsiCo Officer, India).
This conference has been an occasion for all participants not only to discover news evolutions in market research field (online research, mobile research, social media research, neuromarketing…) but also exchange with professionals of the field coming from many countries around the world (South Africa, Australia, Belgium, Great Britain, India, Netherland, Ghana, Egypt, DR Congo…). It is also about both representatives of surveys’ agencies (Ipsos, TNS, AC Nielsen, Target Sprl…) as well as customers (Heineken, Telko, Standard Bank…).
Amongst these fruitful exchanges of Target Managing Director, we will keep in mind the one with Dan FOREMAN (President of ESOMAR) that demonstrated the desire of seeing DR Congo be also equipped with an ESOMAR representative mainly in charge of recruiting new ESOMAR members in DR Congo and promoting international codes and practices regarding market researches and opinion surveys. An application of Serge Mumbu shall be submitted to ESOMAR authorities in days to come.
To see some pictures of SAMRA conference 2013, please click here.
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Friday, May 31, 2013 - 08:42
Post date: Fri, 08/30/2013 - 17:41
Post date: Tue, 07/02/2013 - 09:16
TARGET’s participation in the SAMRA 2013 forum in Johannesburg (South Africa) has been the topic of an interview posted on the website mediacongo.net
Post date: Sat, 06/29/2013 - 08:30
The program “PANORAMA ECONOMIQUE” on Radio Okapi has received, this Saturday June 29, 2013 the General Manager of TARGET (Serge Mumbu) to comment on the econ
Post date: Fri, 05/31/2013 - 16:52
TARGET SPRL proceeded this Wednesday, May 29, 2013 by the presentation of the study “INDICES DE CONSOMMATION DES PRODUITS A KINSHASA” (2ème Editio
Post date: Fri, 05/31/2013 - 08:42
TARGET Managing Director (Serge Mumbu) attended SAMRA Conference 2013 that took place from 16 to 17 May 2013 at THABA YA BATSWAN
Post date: Tue, 05/07/2013 - 17:28
The Head office of TARGET SPRL is located since this may 2, 2013 in Building VULAMBO (ex SHELL) on the 8th floor (Boulevard du 30 Juin) number 152
Post date: Fri, 04/12/2013 - 16:53
TARGET has been selected by FEI (France Expertise Internationale) to achieve during the months of March and April 2013 a research of hearing media in 7 citie
Post date: Mon, 03/25/2013 - 15:49
Target Agency worked in partnership with INTERMEDIA (A research agency based at Washington DC, in USA) for the carrying out of a large survey on financial se
Post date: Tue, 03/05/2013 - 15:06
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