TARGET sharing its experience on market research at Université de Kinshasa
Target Participation in SAMRA conference 2013 at Johannesburg in South Africa
TARGET Managing Director (Serge Mumbu) attended SAMRA Conference 2013 that took place from 16 to 17 May 2013 at THABA YA BATSWANA hostel in Johannesburg/South Africa. SAMRA is the association of professionals in market research for southern Africa and is included in associations affiliated to ESOMAR (World Association of professionals of market research based at Amsterdam in Netherland). Two ESOMAR workshops preceded the conference on 15 May 2013 and TARGET Managing Director attended the workshop related to transfer and application of consumers’ insights lead by Andrew Vincent (Chief Examiner for qualitative module in United Kingdom Market Research society) and Sangeela Gupta (Consumer Insights PepsiCo Officer, India).
This conference has been an occasion for all participants not only to discover news evolutions in market research field (online research, mobile research, social media research, neuromarketing…) but also exchange with professionals of the field coming from many countries around the world (South Africa, Australia, Belgium, Great Britain, India, Netherland, Ghana, Egypt, DR Congo…). It is also about both representatives of surveys’ agencies (Ipsos, TNS, AC Nielsen, Target Sprl…) as well as customers (Heineken, Telko, Standard Bank…).
Amongst these fruitful exchanges of Target Managing Director, we will keep in mind the one with Dan FOREMAN (President of ESOMAR) that demonstrated the desire of seeing DR Congo be also equipped with an ESOMAR representative mainly in charge of recruiting new ESOMAR members in DR Congo and promoting international codes and practices regarding market researches and opinion surveys. An application of Serge Mumbu shall be submitted to ESOMAR authorities in days to come.
To see some pictures of SAMRA conference 2013, please click here.
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Friday, May 31, 2013 - 08:42
Post date: Tue, 04/15/2014 - 09:17
Context
Post date: Sat, 03/15/2014 - 10:37
In an interview on the website Mediacongo, Serge Mumbu (ESOMAR Representative for DRC) present the structure, explains the benefits of an ESOMAR membership a
Post date: Fri, 03/14/2014 - 12:29
Serge Mumbu, General Manager of Target SARL has been named as ESOMAR Representative for DR Congo with principal duties to recruit new ESOMAR members and p
Post date: Tue, 01/21/2014 - 18:07
In accordance with the OHADA uniform act concerning Trading Companies Laws and with the legal and regulatory requirements on the
Post date: Fri, 12/20/2013 - 08:29
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Post date: Fri, 12/13/2013 - 11:55
1. Target SPRL has just published results of survey on perception of countries and organisations operating in DRC.
Post date: Wed, 12/04/2013 - 11:59
Perception of countries and organizations in DRC is a survey carried out by TARGET within 7 provinces of DRC towards a sample of
Post date: Mon, 10/14/2013 - 12:22
TARGET SPRL, agency specialized in market research and Marketing consultancy officially launched its activities on 11 October 20
Post date: Thu, 10/03/2013 - 09:03
The GRAND CEVAHIR HOTEL of Istanbul in Turkey hosted the 66th ESOMAR Congress (The world association of professional market research) from September 22 to 25
