On the 19th January 2018, Target organized new-year wishes ceremony between the General Manager and all consultants.
The study “IMPACT OF ADVERTISING IN DR CONGO” introduced to the Medias of Kinshasa.
The Medias of Kinshasa have been invited this Wednesday, August 7, 2013 at the introduction of the results of the study “IMPACT OF ADVERTISING IN DR CONGO”, a survey of a sample of 3528 people in seven major cities of the DRC (Kinshasa, Lubumbashi, Matadi, Kisangani, Goma, Bukavu and Mbuji Mayi).
The ceremony which took part at the Restaurant LE GASPACHO in the commune of Gombe, began with a brief presentation, by Hortense MBUMBA (Project Manager), of TARGET publications since the beginning of this year 2013 (“Celebrities having most marked Congolese people in 2012”; “Statistics on media at Kinshasa”, “Women specific behavior”, “Celebrities preferred by Kinshasa people” and “Consumption indexes of Kinshasa products”).
It was followed by the presentation of key findings of the study “IMPACT OF ADVERTISING IN DR CONGO” by Serge Mumbu (General Manager). We mainly noticed that the TV and the billboards are currently the best advertising media in the DRC with a respective audience of 65% and 47%, far ahead of radio (21%), banners (18%) and SMS (21%). Flyers (5%), Internet (4%) and print media (3%) have a small audience in the DRC.
The ceremony ended with debate with journalists which were from various local media (RTG @, Antenna A, The Potential, The Lighthouse, Congo News, ...)
[[{"type":"media","view_mode":"media_original","fid":"259","attributes":{"alt":"","class":"media-image","style":"width: 892px; height: 398px;","typeof":"foaf:Image"}}]]
Friday, August 30, 2013 - 17:41
Post date: Tue, 02/13/2018 - 03:01
Post date: Fri, 01/19/2018 - 11:23
Post date: Fri, 01/12/2018 - 01:23
Many private and public companies are present in DRC and provide to consumers variety of products and services.
Post date: Fri, 01/05/2018 - 14:20
2017 ended very well at Target. This success is because of all efforts done by both permanent staffs as well as consultants.
Post date: Fri, 12/22/2017 - 08:44
Young and dynamic, Divine Kawaya joined Target through a professional internship done from January to March 2016 where she was f
Post date: Mon, 12/18/2017 - 12:19
In charge of IT department at Target since 2011, Blaise Pezo works on data base design, data analysis, searches for new IT per
Post date: Thu, 12/14/2017 - 17:09
As the Project Manager at Target Sarl since 2011, Hortense Mbumba is the one planning, organizing projects, preparing proposal
Post date: Fri, 12/01/2017 - 10:06
The 1st December of each year marks the international day to fight against HIV/AIDS.
Post date: Mon, 11/06/2017 - 17:56
In order to keep been ahead of technology, touch as much as possible a larger audience, Target research agency now has a publication on line store. Targ
Post date: Tue, 09/26/2017 - 14:10
On Friday 22nd Sept, Target team visited Mazzarello house.
