Faithfull to her course of action and her policy of strengthening relationship with her customers, partners and any public opinion
The study “IMPACT OF ADVERTISING IN DR CONGO” introduced to the Medias of Kinshasa.
The Medias of Kinshasa have been invited this Wednesday, August 7, 2013 at the introduction of the results of the study “IMPACT OF ADVERTISING IN DR CONGO”, a survey of a sample of 3528 people in seven major cities of the DRC (Kinshasa, Lubumbashi, Matadi, Kisangani, Goma, Bukavu and Mbuji Mayi).
The ceremony which took part at the Restaurant LE GASPACHO in the commune of Gombe, began with a brief presentation, by Hortense MBUMBA (Project Manager), of TARGET publications since the beginning of this year 2013 (“Celebrities having most marked Congolese people in 2012”; “Statistics on media at Kinshasa”, “Women specific behavior”, “Celebrities preferred by Kinshasa people” and “Consumption indexes of Kinshasa products”).
It was followed by the presentation of key findings of the study “IMPACT OF ADVERTISING IN DR CONGO” by Serge Mumbu (General Manager). We mainly noticed that the TV and the billboards are currently the best advertising media in the DRC with a respective audience of 65% and 47%, far ahead of radio (21%), banners (18%) and SMS (21%). Flyers (5%), Internet (4%) and print media (3%) have a small audience in the DRC.
The ceremony ended with debate with journalists which were from various local media (RTG @, Antenna A, The Potential, The Lighthouse, Congo News, ...)
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Friday, August 30, 2013 - 17:41
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The fifth Kinshasa French week edition took place from the 13th to the 16th June 2018, at Pullman Grand Hotel, in Kinshasa, capital of
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Target Sarl participated in Katanga Business Meeting which held from 24th to 26th may in Lubumbashi.
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Target will publish results of opinion pool survey among Congolese on next presidential and legislative elections.
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Target Sarl is happy to be for now on among ENA (Ecole Nationale Administration) DRC partner on whi
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The second edition of ‘’DRC media audience’’ will be soon available.
Post date: Mon, 03/19/2018 - 16:09
Since its beginning, Target Sarl involves youths on part of its activities.
Post date: Mon, 03/19/2018 - 16:02
On the 22nd and 23rd February 2018, Target participated in forum activities organized by AMRA (African Market Re
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From January 25th to February 2nd, Target IT consultant team gathered in training sessions for capacity building on
Post date: Tue, 02/13/2018 - 03:16
Target launched this early February series of national surveys within the 26 DRC regions.
