NEW OPPORTUNITIES WITHIN MOBILE TELEPHONY CONGOLESE MARKET The mobile telephony market in D.R.
The study “IMPACT OF ADVERTISING IN DR CONGO” introduced to the Medias of Kinshasa.
The Medias of Kinshasa have been invited this Wednesday, August 7, 2013 at the introduction of the results of the study “IMPACT OF ADVERTISING IN DR CONGO”, a survey of a sample of 3528 people in seven major cities of the DRC (Kinshasa, Lubumbashi, Matadi, Kisangani, Goma, Bukavu and Mbuji Mayi).
The ceremony which took part at the Restaurant LE GASPACHO in the commune of Gombe, began with a brief presentation, by Hortense MBUMBA (Project Manager), of TARGET publications since the beginning of this year 2013 (“Celebrities having most marked Congolese people in 2012”; “Statistics on media at Kinshasa”, “Women specific behavior”, “Celebrities preferred by Kinshasa people” and “Consumption indexes of Kinshasa products”).
It was followed by the presentation of key findings of the study “IMPACT OF ADVERTISING IN DR CONGO” by Serge Mumbu (General Manager). We mainly noticed that the TV and the billboards are currently the best advertising media in the DRC with a respective audience of 65% and 47%, far ahead of radio (21%), banners (18%) and SMS (21%). Flyers (5%), Internet (4%) and print media (3%) have a small audience in the DRC.
The ceremony ended with debate with journalists which were from various local media (RTG @, Antenna A, The Potential, The Lighthouse, Congo News, ...)
[[{"type":"media","view_mode":"media_original","fid":"259","attributes":{"alt":"","class":"media-image","style":"width: 892px; height: 398px;","typeof":"foaf:Image"}}]]
Friday, August 30, 2013 - 17:41
Post date: Wed, 09/19/2012 - 11:50
NEW OPPORTUNITIES WITHIN MOBILE TELEPHONY CONGOLESE MARKET
Post date: Sat, 08/25/2012 - 12:46
From 21 to 24 August 2012, Computing Service of the Agency Target SPRL organized an in-house training for computing consultants on: “Data processing
Post date: Mon, 08/06/2012 - 12:55
The Daily Newspaper Dépêches of Brazzaville published in its edition of 6 August 2012 an interview of the Managing Director of TARGET Serge MUMBU regarding t
Post date: Sat, 07/07/2012 - 12:57
[[{"type":"media","view_mode":"media_original","fid":"58","attributes":{"alt":"","class":"media-image","height":"252","typeof":"f
Post date: Fri, 06/01/2012 - 12:57
Media audience research is significant for as well advertisers (choosing of the best communication supports and moments), media
Post date: Fri, 04/20/2012 - 12:51
In the framework of the fourth objective of Inter-donors Project France Expertise Internationale (FEI) concerning D. R.
Post date: Fri, 12/09/2011 - 13:09
With the support of France Expertise Internationale (FEI), the Organization of DR Congo Local Radios organized from 19 to 23 December 2011 at
