The Medias of Kinshasa have been invited this Wednesday, August 7, 2013 at the introduction of the results of the study “IMPACT OF ADVERTISING IN DR CONGO”,
The study “IMPACT OF ADVERTISING IN DR CONGO” introduced to the Medias of Kinshasa.
The Medias of Kinshasa have been invited this Wednesday, August 7, 2013 at the introduction of the results of the study “IMPACT OF ADVERTISING IN DR CONGO”, a survey of a sample of 3528 people in seven major cities of the DRC (Kinshasa, Lubumbashi, Matadi, Kisangani, Goma, Bukavu and Mbuji Mayi).
The ceremony which took part at the Restaurant LE GASPACHO in the commune of Gombe, began with a brief presentation, by Hortense MBUMBA (Project Manager), of TARGET publications since the beginning of this year 2013 (“Celebrities having most marked Congolese people in 2012”; “Statistics on media at Kinshasa”, “Women specific behavior”, “Celebrities preferred by Kinshasa people” and “Consumption indexes of Kinshasa products”).
It was followed by the presentation of key findings of the study “IMPACT OF ADVERTISING IN DR CONGO” by Serge Mumbu (General Manager). We mainly noticed that the TV and the billboards are currently the best advertising media in the DRC with a respective audience of 65% and 47%, far ahead of radio (21%), banners (18%) and SMS (21%). Flyers (5%), Internet (4%) and print media (3%) have a small audience in the DRC.
The ceremony ended with debate with journalists which were from various local media (RTG @, Antenna A, The Potential, The Lighthouse, Congo News, ...)
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Friday, August 30, 2013 - 17:41
Post date: Fri, 08/30/2013 - 17:41
Post date: Tue, 07/02/2013 - 09:16
TARGET’s participation in the SAMRA 2013 forum in Johannesburg (South Africa) has been the topic of an interview posted on the website mediacongo.net
Post date: Sat, 06/29/2013 - 08:30
The program “PANORAMA ECONOMIQUE” on Radio Okapi has received, this Saturday June 29, 2013 the General Manager of TARGET (Serge Mumbu) to comment on the econ
Post date: Fri, 05/31/2013 - 16:52
TARGET SPRL proceeded this Wednesday, May 29, 2013 by the presentation of the study “INDICES DE CONSOMMATION DES PRODUITS A KINSHASA” (2ème Editio
Post date: Fri, 05/31/2013 - 08:42
TARGET Managing Director (Serge Mumbu) attended SAMRA Conference 2013 that took place from 16 to 17 May 2013 at THABA YA BATSWAN
Post date: Tue, 05/07/2013 - 17:28
The Head office of TARGET SPRL is located since this may 2, 2013 in Building VULAMBO (ex SHELL) on the 8th floor (Boulevard du 30 Juin) number 152
Post date: Fri, 04/12/2013 - 16:53
TARGET has been selected by FEI (France Expertise Internationale) to achieve during the months of March and April 2013 a research of hearing media in 7 citie
Post date: Mon, 03/25/2013 - 15:49
Target Agency worked in partnership with INTERMEDIA (A research agency based at Washington DC, in USA) for the carrying out of a large survey on financial se
Post date: Tue, 03/05/2013 - 15:06
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