TARGET sharing its experience on market research at Université de Kinshasa
The study “IMPACT OF ADVERTISING IN DR CONGO” introduced to the Medias of Kinshasa.
The Medias of Kinshasa have been invited this Wednesday, August 7, 2013 at the introduction of the results of the study “IMPACT OF ADVERTISING IN DR CONGO”, a survey of a sample of 3528 people in seven major cities of the DRC (Kinshasa, Lubumbashi, Matadi, Kisangani, Goma, Bukavu and Mbuji Mayi).
The ceremony which took part at the Restaurant LE GASPACHO in the commune of Gombe, began with a brief presentation, by Hortense MBUMBA (Project Manager), of TARGET publications since the beginning of this year 2013 (“Celebrities having most marked Congolese people in 2012”; “Statistics on media at Kinshasa”, “Women specific behavior”, “Celebrities preferred by Kinshasa people” and “Consumption indexes of Kinshasa products”).
It was followed by the presentation of key findings of the study “IMPACT OF ADVERTISING IN DR CONGO” by Serge Mumbu (General Manager). We mainly noticed that the TV and the billboards are currently the best advertising media in the DRC with a respective audience of 65% and 47%, far ahead of radio (21%), banners (18%) and SMS (21%). Flyers (5%), Internet (4%) and print media (3%) have a small audience in the DRC.
The ceremony ended with debate with journalists which were from various local media (RTG @, Antenna A, The Potential, The Lighthouse, Congo News, ...)
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Friday, August 30, 2013 - 17:41
Post date: Tue, 04/15/2014 - 09:17
Context
Post date: Sat, 03/15/2014 - 10:37
In an interview on the website Mediacongo, Serge Mumbu (ESOMAR Representative for DRC) present the structure, explains the benefits of an ESOMAR membership a
Post date: Fri, 03/14/2014 - 12:29
Serge Mumbu, General Manager of Target SARL has been named as ESOMAR Representative for DR Congo with principal duties to recruit new ESOMAR members and p
Post date: Tue, 01/21/2014 - 18:07
In accordance with the OHADA uniform act concerning Trading Companies Laws and with the legal and regulatory requirements on the
Post date: Fri, 12/20/2013 - 08:29
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Post date: Fri, 12/13/2013 - 11:55
1. Target SPRL has just published results of survey on perception of countries and organisations operating in DRC.
Post date: Wed, 12/04/2013 - 11:59
Perception of countries and organizations in DRC is a survey carried out by TARGET within 7 provinces of DRC towards a sample of
Post date: Mon, 10/14/2013 - 12:22
TARGET SPRL, agency specialized in market research and Marketing consultancy officially launched its activities on 11 October 20
Post date: Thu, 10/03/2013 - 09:03
The GRAND CEVAHIR HOTEL of Istanbul in Turkey hosted the 66th ESOMAR Congress (The world association of professional market research) from September 22 to 25
