TARGET is currently the only agency of survey based in D.R.
Serge Mumbu joins Win/Gallup International
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Through its Managing Director, Serge Mumbu Tshimanga, Target just become a member of Win Gallup International, one of the biggest world organization dealing with market research and survey. Win Gallup International is present in 75 countries in the world. Only one member represents it in each country. On Win Gallup website, we can clearly notice that concerning DR Congo, Serge Mumbu Tshimanga, the boss of Target is from now on the reference person of this organization in the country.
The connection between Target and Win Gallup International is based on two fundamental values shared by these organizations: the permanent seeking of the highest quality in the carrying out of market researches and competitive prices’ implementation.
Target selection is considered as an evidence of Target capability to control methods and technics of modern researches. It therefore joins this worldly network that recruits local specialists having profound understanding of customs, habits and culture of the country wherein they have been working since years.
Exchange between these both organizations will be mutually rewarding. Target has got a wealthy as well as diversified experience as regards the conduct of market researches in Central Africa. Win Gallup can use this high quality local experience as a support to provide companies and organizations with quality services.
Since its creation in 2011, Target has especially conducted the following researches that is distinguishing it amongst its competitors:
Quantitative Researches:
- Post Test TV research for Panos Paris, TMB
- TV Audience for Bralima
- Media research for FEI and IMMAR
- Taste and consumption Test for Haystack Belgium
- Research on the use of financial services by adults for Africascope South Africa
Qualitative Researches:
- Research on young people for Netherland Worldwide Radio
- Financial services in DR Congo including mobile money for Intermedia (USA)
- Understanding Congolese consumers for Nielsen South Africa and Philip Morris International
Friday, March 13, 2015 - 18:56
Post date: Wed, 02/20/2013 - 17:50
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Post date: Tue, 02/19/2013 - 17:54
Managing Director of TARGET, Mr. Serge MUMBU accepted to be interviewed at Radio Okapi on the most influential celebrities of the year 2012.
Post date: Mon, 01/28/2013 - 19:32
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Post date: Mon, 01/21/2013 - 18:02
In order to meet the increasing needs of reliable information related to D.R.
Post date: Thu, 01/17/2013 - 17:59
The Managing Director Serge MUMBU gave an interview to MEDIACONGO.NET (Congolese website) at the end of feedback ceremony regarding journey to USA organized
Post date: Tue, 01/15/2013 - 17:47
This Thursday 10 January 2013 at Center for Disabled Persons of Kinshasa, the Managing Director officially proceeded with giving of merit award for all those
Post date: Fri, 01/11/2013 - 17:33
The United State Embassy in D.R. Congo organized this Thursday 10 January 2013 a meeting in order to give a feedback regarding journey to USA of Mr.
Post date: Mon, 01/07/2013 - 17:20
TARGET is carrying out the second wave of survey on consumption of products and services at Kinshasa towards a sample of 1000 persons in line with the method
Post date: Fri, 12/21/2012 - 12:39
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