The Medias of Kinshasa have been invited this Wednesday, August 7, 2013 at the introduction of the results of the study “IMPACT OF ADVERTISING IN DR CONGO”,
Serge Mumbu joins Win/Gallup International
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Through its Managing Director, Serge Mumbu Tshimanga, Target just become a member of Win Gallup International, one of the biggest world organization dealing with market research and survey. Win Gallup International is present in 75 countries in the world. Only one member represents it in each country. On Win Gallup website, we can clearly notice that concerning DR Congo, Serge Mumbu Tshimanga, the boss of Target is from now on the reference person of this organization in the country.
The connection between Target and Win Gallup International is based on two fundamental values shared by these organizations: the permanent seeking of the highest quality in the carrying out of market researches and competitive prices’ implementation.
Target selection is considered as an evidence of Target capability to control methods and technics of modern researches. It therefore joins this worldly network that recruits local specialists having profound understanding of customs, habits and culture of the country wherein they have been working since years.
Exchange between these both organizations will be mutually rewarding. Target has got a wealthy as well as diversified experience as regards the conduct of market researches in Central Africa. Win Gallup can use this high quality local experience as a support to provide companies and organizations with quality services.
Since its creation in 2011, Target has especially conducted the following researches that is distinguishing it amongst its competitors:
Quantitative Researches:
- Post Test TV research for Panos Paris, TMB
- TV Audience for Bralima
- Media research for FEI and IMMAR
- Taste and consumption Test for Haystack Belgium
- Research on the use of financial services by adults for Africascope South Africa
Qualitative Researches:
- Research on young people for Netherland Worldwide Radio
- Financial services in DR Congo including mobile money for Intermedia (USA)
- Understanding Congolese consumers for Nielsen South Africa and Philip Morris International
Friday, March 13, 2015 - 18:56
Post date: Fri, 08/30/2013 - 17:41
Post date: Tue, 07/02/2013 - 09:16
TARGET’s participation in the SAMRA 2013 forum in Johannesburg (South Africa) has been the topic of an interview posted on the website mediacongo.net
Post date: Sat, 06/29/2013 - 08:30
The program “PANORAMA ECONOMIQUE” on Radio Okapi has received, this Saturday June 29, 2013 the General Manager of TARGET (Serge Mumbu) to comment on the econ
Post date: Fri, 05/31/2013 - 16:52
TARGET SPRL proceeded this Wednesday, May 29, 2013 by the presentation of the study “INDICES DE CONSOMMATION DES PRODUITS A KINSHASA” (2ème Editio
Post date: Fri, 05/31/2013 - 08:42
TARGET Managing Director (Serge Mumbu) attended SAMRA Conference 2013 that took place from 16 to 17 May 2013 at THABA YA BATSWAN
Post date: Tue, 05/07/2013 - 17:28
The Head office of TARGET SPRL is located since this may 2, 2013 in Building VULAMBO (ex SHELL) on the 8th floor (Boulevard du 30 Juin) number 152
Post date: Fri, 04/12/2013 - 16:53
TARGET has been selected by FEI (France Expertise Internationale) to achieve during the months of March and April 2013 a research of hearing media in 7 citie
Post date: Mon, 03/25/2013 - 15:49
Target Agency worked in partnership with INTERMEDIA (A research agency based at Washington DC, in USA) for the carrying out of a large survey on financial se
Post date: Tue, 03/05/2013 - 15:06
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