NEW OPPORTUNITIES WITHIN MOBILE TELEPHONY CONGOLESE MARKET The mobile telephony market in D.R.
Serge Mumbu joins Win/Gallup International
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Through its Managing Director, Serge Mumbu Tshimanga, Target just become a member of Win Gallup International, one of the biggest world organization dealing with market research and survey. Win Gallup International is present in 75 countries in the world. Only one member represents it in each country. On Win Gallup website, we can clearly notice that concerning DR Congo, Serge Mumbu Tshimanga, the boss of Target is from now on the reference person of this organization in the country.
The connection between Target and Win Gallup International is based on two fundamental values shared by these organizations: the permanent seeking of the highest quality in the carrying out of market researches and competitive prices’ implementation.
Target selection is considered as an evidence of Target capability to control methods and technics of modern researches. It therefore joins this worldly network that recruits local specialists having profound understanding of customs, habits and culture of the country wherein they have been working since years.
Exchange between these both organizations will be mutually rewarding. Target has got a wealthy as well as diversified experience as regards the conduct of market researches in Central Africa. Win Gallup can use this high quality local experience as a support to provide companies and organizations with quality services.
Since its creation in 2011, Target has especially conducted the following researches that is distinguishing it amongst its competitors:
Quantitative Researches:
- Post Test TV research for Panos Paris, TMB
- TV Audience for Bralima
- Media research for FEI and IMMAR
- Taste and consumption Test for Haystack Belgium
- Research on the use of financial services by adults for Africascope South Africa
Qualitative Researches:
- Research on young people for Netherland Worldwide Radio
- Financial services in DR Congo including mobile money for Intermedia (USA)
- Understanding Congolese consumers for Nielsen South Africa and Philip Morris International
Friday, March 13, 2015 - 18:56
Post date: Wed, 09/19/2012 - 11:50
NEW OPPORTUNITIES WITHIN MOBILE TELEPHONY CONGOLESE MARKET
Post date: Sat, 08/25/2012 - 12:46
From 21 to 24 August 2012, Computing Service of the Agency Target SPRL organized an in-house training for computing consultants on: “Data processing
Post date: Mon, 08/06/2012 - 12:55
The Daily Newspaper Dépêches of Brazzaville published in its edition of 6 August 2012 an interview of the Managing Director of TARGET Serge MUMBU regarding t
Post date: Sat, 07/07/2012 - 12:57
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Post date: Fri, 06/01/2012 - 12:57
Media audience research is significant for as well advertisers (choosing of the best communication supports and moments), media
Post date: Fri, 04/20/2012 - 12:51
In the framework of the fourth objective of Inter-donors Project France Expertise Internationale (FEI) concerning D. R.
Post date: Fri, 12/09/2011 - 13:09
With the support of France Expertise Internationale (FEI), the Organization of DR Congo Local Radios organized from 19 to 23 December 2011 at
