The Medias of Kinshasa have been invited this Wednesday, August 7, 2013 at the introduction of the results of the study “IMPACT OF ADVERTISING IN DR CONGO”,

ESOMAR: the first meeting of DR Congo members

Members of ESOMAR (European society of market research) in DR Congo held their first meeting at the end of April in Kinshasa on the initiative of Serge MUMBU, the Managing Director of Target SARL, representative of this market research professionals’ international organization.
The objective of this meeting was essentially to gather around one table members of ESOMAR in DR Congo. Three over six members attended this meeting, the three remaining could not be present due their professional obligations.
At the end of discussions, members agreed on organizing a session of upgrading on the use of “My ESOMAR” (a special account devoted to each member in ESOMAR site) so that they may exchange with other members and have access to all available information on ESOMAR network, especially related different publications, articles after international conferences…
An option has been raised and unanimously adopted for that purpose, it is about organizing a conference that should be held at the end of year within a university located at Kinshasa in order to present ESOMAR and sensitize students on market research sector.
ESOMAR head office already stated to be ready to support these initiatives taken at the local level. It is planning to organize webinars for DR Congo members or providing them with required materials for popularization of market research activities as well as ESOMAR.
TARGET’s participation in the SAMRA 2013 forum in Johannesburg (South Africa) has been the topic of an interview posted on the website mediacongo.net
The program “PANORAMA ECONOMIQUE” on Radio Okapi has received, this Saturday June 29, 2013 the General Manager of TARGET (Serge Mumbu) to comment on the econ
TARGET SPRL proceeded this Wednesday, May 29, 2013 by the presentation of the study “INDICES DE CONSOMMATION DES PRODUITS A KINSHASA” (2ème Editio
TARGET Managing Director (Serge Mumbu) attended SAMRA Conference 2013 that took place from 16 to 17 May 2013 at THABA YA BATSWAN
The Head office of TARGET SPRL is located since this may 2, 2013 in Building VULAMBO (ex SHELL) on the 8th floor (Boulevard du 30 Juin) number 152
TARGET has been selected by FEI (France Expertise Internationale) to achieve during the months of March and April 2013 a research of hearing media in 7 citie
Target Agency worked in partnership with INTERMEDIA (A research agency based at Washington DC, in USA) for the carrying out of a large survey on financial se
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