TARGET sharing its experience on market research at Université de Kinshasa
ESOMAR: the first meeting of DR Congo members
Members of ESOMAR (European society of market research) in DR Congo held their first meeting at the end of April in Kinshasa on the initiative of Serge MUMBU, the Managing Director of Target SARL, representative of this market research professionals’ international organization.
The objective of this meeting was essentially to gather around one table members of ESOMAR in DR Congo. Three over six members attended this meeting, the three remaining could not be present due their professional obligations.
At the end of discussions, members agreed on organizing a session of upgrading on the use of “My ESOMAR” (a special account devoted to each member in ESOMAR site) so that they may exchange with other members and have access to all available information on ESOMAR network, especially related different publications, articles after international conferences…
An option has been raised and unanimously adopted for that purpose, it is about organizing a conference that should be held at the end of year within a university located at Kinshasa in order to present ESOMAR and sensitize students on market research sector.
ESOMAR head office already stated to be ready to support these initiatives taken at the local level. It is planning to organize webinars for DR Congo members or providing them with required materials for popularization of market research activities as well as ESOMAR.
Tuesday, June 2, 2015 - 16:23
Post date: Tue, 04/15/2014 - 09:17
Context
Post date: Sat, 03/15/2014 - 10:37
In an interview on the website Mediacongo, Serge Mumbu (ESOMAR Representative for DRC) present the structure, explains the benefits of an ESOMAR membership a
Post date: Fri, 03/14/2014 - 12:29
Serge Mumbu, General Manager of Target SARL has been named as ESOMAR Representative for DR Congo with principal duties to recruit new ESOMAR members and p
Post date: Tue, 01/21/2014 - 18:07
In accordance with the OHADA uniform act concerning Trading Companies Laws and with the legal and regulatory requirements on the
Post date: Fri, 12/20/2013 - 08:29
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Post date: Fri, 12/13/2013 - 11:55
1. Target SPRL has just published results of survey on perception of countries and organisations operating in DRC.
Post date: Wed, 12/04/2013 - 11:59
Perception of countries and organizations in DRC is a survey carried out by TARGET within 7 provinces of DRC towards a sample of
Post date: Mon, 10/14/2013 - 12:22
TARGET SPRL, agency specialized in market research and Marketing consultancy officially launched its activities on 11 October 20
Post date: Thu, 10/03/2013 - 09:03
The GRAND CEVAHIR HOTEL of Istanbul in Turkey hosted the 66th ESOMAR Congress (The world association of professional market research) from September 22 to 25
