It includes market research, social studies, opinion pools as well as data analysis, design systematic data collection ad interpret inform
DUO
A DUO (or Dyade) is a small group meeting composed of one moderator and two respondents. The small group allows establishing a more familiar climate, more favorable to confidence. This kind of meeting is also a mean of interviewing kids or young people that feels more comfortable in small group.
The last wave of duos have been achieved by Target SARL in April 2016 in the city of Pointe – Noire in the Republic of Congo by Elyane RUDAHINDWA.
Monday, May 2, 2016 - 15:44
Post date: Fri, 10/27/2017 - 08:26
It is a quantitative methodology aiming at counting a business aspect (POS, products, services, etc.) within a specific geographic area.
Post date: Wed, 08/02/2017 - 12:20
It is a method that is about carefully monitoring and studying consumers’ behaviors within a natural situation without pushing them to changes in order to as
Post date: Sat, 07/15/2017 - 17:33
It is a method of social sciences also used in marketing, aiming at analyzing manners/customs, behaviors, morals and habits of consumers in order to describe
Post date: Fri, 06/16/2017 - 11:52
Is a process that allows positioning (locating) an object, person, location, etc… on a map using geographical coordinates.
Post date: Fri, 06/02/2017 - 07:46
Stimuli are means introduced during market researches to raise reactions from respondents on related topics.
Post date: Fri, 04/28/2017 - 18:20
Is subset or a portion of population that faithfully represent the entire population from which it is extracted.
Post date: Sat, 03/25/2017 - 14:17
Ce sont des personnes sélectionnées et formées qui se présentent comme des clients réels ou potentiels, qui évaluent chaque phase de leur contact (service cl
Post date: Tue, 02/21/2017 - 10:23
Mystery shopping is a technique used to measure quality of service or compliance by collecting specific information about products and services.
Post date: Fri, 12/02/2016 - 18:09
It is a group of strategic research and analysis procedures on Key factors for competitors' success.
