WIN Gallup International is the leading association in market research and polling and is made up of the 80
Clients mystères
Ce sont des personnes sélectionnées et formées qui se présentent comme des clients réels ou potentiels, qui évaluent chaque phase de leur contact (service clientèle) avec une certaine société. Les clients mystères sont aussi appelés consommateurs mystères, clients virtuels, clients qualifiés, hôtes anonymes, acheteurs secrets, acheteurs test, acheteurs virtuels, faux clients, les acheteurs d’essai, les appelants mystère, les observateurs mystérieux, etc.
Target compte une dizaine de clients mystères utilisés dans les études Mystery Shopping.
Samedi, 25 Mars, 2017 - 14:17
Post date: mar, 30/08/2016 - 07:50
It is the World Organization of professional in market researches.
Post date: mar, 05/07/2016 - 16:43
A supervisor is in charge of field surveyors’ monitoring. He is checking compliance of interviews achieved in line with given instructions.
Post date: lun, 02/05/2016 - 15:44
A DUO (or Dyade) is a small group meeting composed of one moderator and two respondents.
Post date: mar, 22/03/2016 - 14:05
A database is a structured and organized computer container allowing to store a great amount of information in order to make its exploitation easier (adding,
Post date: ven, 12/02/2016 - 16:19
An Input mask is a communication interface between user and database.
Post date: lun, 07/12/2015 - 06:54
Group of persons representing a target people (young people, professionals…) regularly interviewed for surveys and/or market researches (their opinions, atti
Post date: ven, 13/11/2015 - 11:52
The fact of extracting results from untreated data, gathering them and presenting as graphics and tables with percentages.
