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In the twists and turns of Target computing service
[[{"type":"media","view_mode":"media_large","fid":"526","attributes":{"alt":"","class":"media-image","style":"width: 303px; height: 169px; margin: 5px; float: left;","typeof":"foaf:Image"}}]]The quality of market research results is closely connected to the one of computing processing of its data. Target SARL that has been conducting researches since four years now in DR Congo as well as in other Central Africa countries is very well aware of that fact. Blaise PEZO, Information Technologies’ Specialist within Target Agency accepted to open to Target website readers the doors of the service he is in charge of.
“Given that market researches is the main activity of Target, the major part of our software’s are standards software’s, i.e. software’s conceived for meeting ordinary needs. We have got software’s for data collection and processing, data quality control as well as data management such as Cspro, the Sphinx IQ, Microsoft Excel, Kobo…” Blaise PEZO explaining.
Yet the Agency is also using other software’s of data analysis allowing development of graphics and making statistical analysis, i.e. SPSS, Microsoft Excel, Sphinx IQ, XLSTAT...
“Besides, these standards software’s, we also use some programming languages such as: HTML, XML, JAVA and visual basic in order to develop useful applications for internet data collection”, Target IT Specialist.
The IT Specialist, his assistant and computing consultants followed specific trainings or retraining to have a perfect control of the use of these software’s. Very recently, DR Congo computing team took part in a national research on financial inclusion. And these consultants participated in the project of Target Panel (www.target-sarl.cd/targetpanel).
And we are dealing with plenty of projects.
“For the time being, we are actively working to install applications and conduct pilot researches for the use of tablets in data collection; launching a CAWI survey (type of online survey) for candidates registered in Target panel on www.target-sarl.cd/targetpanel and we are also developing a data application that can be downloaded on Play store to allow both smartphones’ and tablets’ users be aware of available researches published by Target” Blaise PEZO concluding.
Friday, April 24, 2015 - 18:20
Post date: Mon, 12/24/2018 - 00:03
Target is carrying out researches throughout the Democratic Republic of the Congo, within several African countries of Great Lakes and Western Africa
Post date: Wed, 11/28/2018 - 15:44
During the third quarter of 2018, Target conducted several studies upon demand of its various clients. In its newsletter (Newsletter No 6) published in Octo
Post date: Wed, 11/28/2018 - 15:16
Target was well represented in the yearly congress of Esomar 2018 in Germany.
Post date: Wed, 11/28/2018 - 15:05
Working in a research agency seems sometimes to be an exercise reserved to those who are initiate.
Post date: Wed, 11/28/2018 - 14:55
From Sunday 23rd to Wednesday 26th of September, the world professionals of market research gathered within the European Society for Op
Post date: Wed, 11/28/2018 - 14:49
Pupils of the Democratic Republic of the Congo went back to school this last Monday, September 3rd, 2018.
Post date: Tue, 10/09/2018 - 10:27
Target Agency is amongst the main market research and consulting agencies based in the Democratic Republic of the Congo.
Post date: Tue, 10/09/2018 - 10:24
Target places the person at the core of its work.
Post date: Tue, 10/09/2018 - 09:47
Gady PHAKA and Gloire MANDEFU, students at Ecole Nationale d’Administration “Administration National School
