TARGET is currently the only agency of survey based in D.R.
Target SARL panel making its way
About one year later after it launching, Target panel is making its way. To date, about 1500 internet users are registered into the panel and 500 participated in the first three researches fully conducted online in the history of DR Congo. Innovation brought by Target constitute a true capital gain as well for the agency as for market research sector.
However, the starting was not easy at all. Internet users manifested low interest for this unknown tool for most of them, before joining in great numbers this platform as a result of a recruitment organized by Target in main cites of DR Congo. The stake is worth the candle. Since an online panel is absolutely normal in societies focusing on the future.
Further, Target online panel platform will allow the following:
- Following satisfaction evolution as regards a product by emphasizing on consumes insights that are the satisfaction determining factors of a brand;
- Assessing regular intervals of a brand popularity, its performances, its positioning on a competitive market;
- Periodically assessing media use by consumers and their behavior after exposure to an advertisement.
Target Panel is providing panel users with possibility to win points when responding to a questionnaire.
For each given response in a survey, the panel user account is credited with 1 point; once the user has responded to 20 questions (i.e. 20 points), he/she is automatically entitled to 5USD to be paid either through mobile money or communication credit (Airtime).
The panel is important for several things as showed in the following chart:
So, if you have not yet sign in the panel, you can do it here.
The first three Target researches on the panel:
- 8 Congolese people over 10 consult a doctor only in the event of disease, according to a Target SARL research
- Sport: about 6 Congolese people over 10 affirm to practice a sport, according to Target SARL survey
- DR Congo: 84% of Congolese have access to internet through mobile device, according to Target research
Thursday, November 5, 2015 - 18:54
Post date: Wed, 02/20/2013 - 17:50
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Post date: Tue, 02/19/2013 - 17:54
Managing Director of TARGET, Mr. Serge MUMBU accepted to be interviewed at Radio Okapi on the most influential celebrities of the year 2012.
Post date: Mon, 01/28/2013 - 19:32
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Post date: Mon, 01/21/2013 - 18:02
In order to meet the increasing needs of reliable information related to D.R.
Post date: Thu, 01/17/2013 - 17:59
The Managing Director Serge MUMBU gave an interview to MEDIACONGO.NET (Congolese website) at the end of feedback ceremony regarding journey to USA organized
Post date: Tue, 01/15/2013 - 17:47
This Thursday 10 January 2013 at Center for Disabled Persons of Kinshasa, the Managing Director officially proceeded with giving of merit award for all those
Post date: Fri, 01/11/2013 - 17:33
The United State Embassy in D.R. Congo organized this Thursday 10 January 2013 a meeting in order to give a feedback regarding journey to USA of Mr.
Post date: Mon, 01/07/2013 - 17:20
TARGET is carrying out the second wave of survey on consumption of products and services at Kinshasa towards a sample of 1000 persons in line with the method
Post date: Fri, 12/21/2012 - 12:39
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