TARGET sharing its experience on market research at Université de Kinshasa
Target SARL panel making its way
About one year later after it launching, Target panel is making its way. To date, about 1500 internet users are registered into the panel and 500 participated in the first three researches fully conducted online in the history of DR Congo. Innovation brought by Target constitute a true capital gain as well for the agency as for market research sector.
However, the starting was not easy at all. Internet users manifested low interest for this unknown tool for most of them, before joining in great numbers this platform as a result of a recruitment organized by Target in main cites of DR Congo. The stake is worth the candle. Since an online panel is absolutely normal in societies focusing on the future.
Further, Target online panel platform will allow the following:
- Following satisfaction evolution as regards a product by emphasizing on consumes insights that are the satisfaction determining factors of a brand;
- Assessing regular intervals of a brand popularity, its performances, its positioning on a competitive market;
- Periodically assessing media use by consumers and their behavior after exposure to an advertisement.
Target Panel is providing panel users with possibility to win points when responding to a questionnaire.
For each given response in a survey, the panel user account is credited with 1 point; once the user has responded to 20 questions (i.e. 20 points), he/she is automatically entitled to 5USD to be paid either through mobile money or communication credit (Airtime).
The panel is important for several things as showed in the following chart:
So, if you have not yet sign in the panel, you can do it here.
The first three Target researches on the panel:
- 8 Congolese people over 10 consult a doctor only in the event of disease, according to a Target SARL research
- Sport: about 6 Congolese people over 10 affirm to practice a sport, according to Target SARL survey
- DR Congo: 84% of Congolese have access to internet through mobile device, according to Target research
Thursday, November 5, 2015 - 18:54
Post date: Tue, 04/15/2014 - 09:17
Context
Post date: Sat, 03/15/2014 - 10:37
In an interview on the website Mediacongo, Serge Mumbu (ESOMAR Representative for DRC) present the structure, explains the benefits of an ESOMAR membership a
Post date: Fri, 03/14/2014 - 12:29
Serge Mumbu, General Manager of Target SARL has been named as ESOMAR Representative for DR Congo with principal duties to recruit new ESOMAR members and p
Post date: Tue, 01/21/2014 - 18:07
In accordance with the OHADA uniform act concerning Trading Companies Laws and with the legal and regulatory requirements on the
Post date: Fri, 12/20/2013 - 08:29
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Post date: Fri, 12/13/2013 - 11:55
1. Target SPRL has just published results of survey on perception of countries and organisations operating in DRC.
Post date: Wed, 12/04/2013 - 11:59
Perception of countries and organizations in DRC is a survey carried out by TARGET within 7 provinces of DRC towards a sample of
Post date: Mon, 10/14/2013 - 12:22
TARGET SPRL, agency specialized in market research and Marketing consultancy officially launched its activities on 11 October 20
Post date: Thu, 10/03/2013 - 09:03
The GRAND CEVAHIR HOTEL of Istanbul in Turkey hosted the 66th ESOMAR Congress (The world association of professional market research) from September 22 to 25
