The Medias of Kinshasa have been invited this Wednesday, August 7, 2013 at the introduction of the results of the study “IMPACT OF ADVERTISING IN DR CONGO”,
A Target Research on perception of HIV in DR Congo
On the occasion of the day of fight against HIV, Target agency published results of a survey conducted within twenty – six provinces’ administrative centers of DR Congo. The two objectives were to assess the state of consideration of risk that HIV/AIDS represents and select means of prevention to be considered as the most effective. This is just a Target contribution in fighting against AIDS in DR Congo by providing recent and reliable statistics on perception of Congolese people on this pandemic.
It results from this study that almost the totality of surveys consider HIV/AIDS as a threat and even as very high level threat (77%). Even if the awareness of danger that AIDS represents can be felt throughout the country, three provinces are holding the head position in terms of country highest apprehension rate: Kinshasa (88%), Equateur (80%) and Katanga (79%).
In terms of prevention means, faithfulness holds for 38% of people as the most effective mean of prevention. It is followed by abstinence 28% and the use of condoms 26%.
“This study allows organizations of fights against AIDS to first of all be aware of the fact that work of awareness campaign is effective in DR Congo within provinces administrative centers according to study results. Then, the study allows them seeing future challenges for awareness campaign especially at the level of Kongo Central, Bandundu and Equateur provinces whereas results of awareness as regards AIDS threat and/or information related to means if fight are relatively weak. Some even most relevant means should be implemented by the public power to fight against AIDS, especially towards young people and in rural areas that have not been considered by the study”, affirmed Serge General Manager of Target.
In the framework of this study, 1000 people (men and women of 18 to 65 years old and above) have been interviewed from November 1st to 15th, 2016 in line with method of quota per age, gender and residence municipality. The entire study can be obtained free of charge by writing to info@target-sarl.cd or by calling +243 81 045 1052.
Friday, December 23, 2016 - 07:39
Post date: Fri, 08/30/2013 - 17:41
Post date: Tue, 07/02/2013 - 09:16
TARGET’s participation in the SAMRA 2013 forum in Johannesburg (South Africa) has been the topic of an interview posted on the website mediacongo.net
Post date: Sat, 06/29/2013 - 08:30
The program “PANORAMA ECONOMIQUE” on Radio Okapi has received, this Saturday June 29, 2013 the General Manager of TARGET (Serge Mumbu) to comment on the econ
Post date: Fri, 05/31/2013 - 16:52
TARGET SPRL proceeded this Wednesday, May 29, 2013 by the presentation of the study “INDICES DE CONSOMMATION DES PRODUITS A KINSHASA” (2ème Editio
Post date: Fri, 05/31/2013 - 08:42
TARGET Managing Director (Serge Mumbu) attended SAMRA Conference 2013 that took place from 16 to 17 May 2013 at THABA YA BATSWAN
Post date: Tue, 05/07/2013 - 17:28
The Head office of TARGET SPRL is located since this may 2, 2013 in Building VULAMBO (ex SHELL) on the 8th floor (Boulevard du 30 Juin) number 152
Post date: Fri, 04/12/2013 - 16:53
TARGET has been selected by FEI (France Expertise Internationale) to achieve during the months of March and April 2013 a research of hearing media in 7 citie
Post date: Mon, 03/25/2013 - 15:49
Target Agency worked in partnership with INTERMEDIA (A research agency based at Washington DC, in USA) for the carrying out of a large survey on financial se
Post date: Tue, 03/05/2013 - 15:06
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