TARGET sharing its experience on market research at Université de Kinshasa
A Target Research on perception of HIV in DR Congo
On the occasion of the day of fight against HIV, Target agency published results of a survey conducted within twenty – six provinces’ administrative centers of DR Congo. The two objectives were to assess the state of consideration of risk that HIV/AIDS represents and select means of prevention to be considered as the most effective. This is just a Target contribution in fighting against AIDS in DR Congo by providing recent and reliable statistics on perception of Congolese people on this pandemic.
It results from this study that almost the totality of surveys consider HIV/AIDS as a threat and even as very high level threat (77%). Even if the awareness of danger that AIDS represents can be felt throughout the country, three provinces are holding the head position in terms of country highest apprehension rate: Kinshasa (88%), Equateur (80%) and Katanga (79%).
In terms of prevention means, faithfulness holds for 38% of people as the most effective mean of prevention. It is followed by abstinence 28% and the use of condoms 26%.
“This study allows organizations of fights against AIDS to first of all be aware of the fact that work of awareness campaign is effective in DR Congo within provinces administrative centers according to study results. Then, the study allows them seeing future challenges for awareness campaign especially at the level of Kongo Central, Bandundu and Equateur provinces whereas results of awareness as regards AIDS threat and/or information related to means if fight are relatively weak. Some even most relevant means should be implemented by the public power to fight against AIDS, especially towards young people and in rural areas that have not been considered by the study”, affirmed Serge General Manager of Target.
In the framework of this study, 1000 people (men and women of 18 to 65 years old and above) have been interviewed from November 1st to 15th, 2016 in line with method of quota per age, gender and residence municipality. The entire study can be obtained free of charge by writing to info@target-sarl.cd or by calling +243 81 045 1052.
Friday, December 23, 2016 - 07:39
Post date: Tue, 04/15/2014 - 09:17
Context
Post date: Sat, 03/15/2014 - 10:37
In an interview on the website Mediacongo, Serge Mumbu (ESOMAR Representative for DRC) present the structure, explains the benefits of an ESOMAR membership a
Post date: Fri, 03/14/2014 - 12:29
Serge Mumbu, General Manager of Target SARL has been named as ESOMAR Representative for DR Congo with principal duties to recruit new ESOMAR members and p
Post date: Tue, 01/21/2014 - 18:07
In accordance with the OHADA uniform act concerning Trading Companies Laws and with the legal and regulatory requirements on the
Post date: Fri, 12/20/2013 - 08:29
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Post date: Fri, 12/13/2013 - 11:55
1. Target SPRL has just published results of survey on perception of countries and organisations operating in DRC.
Post date: Wed, 12/04/2013 - 11:59
Perception of countries and organizations in DRC is a survey carried out by TARGET within 7 provinces of DRC towards a sample of
Post date: Mon, 10/14/2013 - 12:22
TARGET SPRL, agency specialized in market research and Marketing consultancy officially launched its activities on 11 October 20
Post date: Thu, 10/03/2013 - 09:03
The GRAND CEVAHIR HOTEL of Istanbul in Turkey hosted the 66th ESOMAR Congress (The world association of professional market research) from September 22 to 25
