On the 19th January 2018, Target organized new-year wishes ceremony between the General Manager and all consultants.
Target presenting results of its researches related to Lubumbashi press
In order to promote market research behavior, and presenting to the public, the results of market researches recently achieved at Lubumbashi, Target SARL, represented by its General Manager, Serge MUMBU, invited the main media of Lubumbashi (i.e. KYONDO, MWANGAZA, MALAIKA, NYOTA and Radio Okapi) to a press release organized 20 June 2015 at Hotel du Centre.
Four researches have been presented to the press: “Preferred Celebrities of Lubumbashi People”, “Statistics on Lubumbashi Media”, “Use of Banks” and “Key figures on mobile telephony at Lubumbashi”. For about 2hours, Serge MUMBU briefly spoke on the key results by insisting on the fact that advertisers or corporates should not commit the mistake of switching around to Lubumbashi results issued from researches carried out at Kinshasa. As a matter of fact, these two locations are different and even their results are demonstrating the fact especially as regards the most followed programs; Lubumbashi is more focused on information and sport, while Kinshasa mostly prefer music and drama.
And it is the same for celebrities, whereas there are local celebrities (from Lubumbashi) that are more appreciated in the field of sports, media, advertisement as well as drama/movies. The same fact is noticed on the field of mobile telephony whereas some operators have got a larger portion of Kinshasa market, but weaker portion considering Lubumbashi.
We are to keep on our mind that market researches are very important insofar as they allow making good decisions and mitigating mistakes.
Monday, June 29, 2015 - 09:12
Post date: Tue, 02/13/2018 - 03:01
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Many private and public companies are present in DRC and provide to consumers variety of products and services.
Post date: Fri, 01/05/2018 - 14:20
2017 ended very well at Target. This success is because of all efforts done by both permanent staffs as well as consultants.
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Young and dynamic, Divine Kawaya joined Target through a professional internship done from January to March 2016 where she was f
Post date: Mon, 12/18/2017 - 12:19
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Post date: Thu, 12/14/2017 - 17:09
As the Project Manager at Target Sarl since 2011, Hortense Mbumba is the one planning, organizing projects, preparing proposal
Post date: Fri, 12/01/2017 - 10:06
The 1st December of each year marks the international day to fight against HIV/AIDS.
Post date: Mon, 11/06/2017 - 17:56
In order to keep been ahead of technology, touch as much as possible a larger audience, Target research agency now has a publication on line store. Targ
Post date: Tue, 09/26/2017 - 14:10
On Friday 22nd Sept, Target team visited Mazzarello house.
