Faithfull to her course of action and her policy of strengthening relationship with her customers, partners and any public opinion
Target presenting results of its researches related to Lubumbashi press
In order to promote market research behavior, and presenting to the public, the results of market researches recently achieved at Lubumbashi, Target SARL, represented by its General Manager, Serge MUMBU, invited the main media of Lubumbashi (i.e. KYONDO, MWANGAZA, MALAIKA, NYOTA and Radio Okapi) to a press release organized 20 June 2015 at Hotel du Centre.
Four researches have been presented to the press: “Preferred Celebrities of Lubumbashi People”, “Statistics on Lubumbashi Media”, “Use of Banks” and “Key figures on mobile telephony at Lubumbashi”. For about 2hours, Serge MUMBU briefly spoke on the key results by insisting on the fact that advertisers or corporates should not commit the mistake of switching around to Lubumbashi results issued from researches carried out at Kinshasa. As a matter of fact, these two locations are different and even their results are demonstrating the fact especially as regards the most followed programs; Lubumbashi is more focused on information and sport, while Kinshasa mostly prefer music and drama.
And it is the same for celebrities, whereas there are local celebrities (from Lubumbashi) that are more appreciated in the field of sports, media, advertisement as well as drama/movies. The same fact is noticed on the field of mobile telephony whereas some operators have got a larger portion of Kinshasa market, but weaker portion considering Lubumbashi.
We are to keep on our mind that market researches are very important insofar as they allow making good decisions and mitigating mistakes.
Monday, June 29, 2015 - 09:12
Post date: Tue, 10/09/2018 - 09:36
Post date: Sat, 08/25/2018 - 11:04
The fifth Kinshasa French week edition took place from the 13th to the 16th June 2018, at Pullman Grand Hotel, in Kinshasa, capital of
Post date: Sat, 08/25/2018 - 10:48
Target Sarl participated in Katanga Business Meeting which held from 24th to 26th may in Lubumbashi.
Post date: Sat, 08/25/2018 - 10:38
Target will publish results of opinion pool survey among Congolese on next presidential and legislative elections.
Post date: Wed, 04/18/2018 - 08:26
Target Sarl is happy to be for now on among ENA (Ecole Nationale Administration) DRC partner on whi
Post date: Fri, 03/23/2018 - 21:23
The second edition of ‘’DRC media audience’’ will be soon available.
Post date: Mon, 03/19/2018 - 16:09
Since its beginning, Target Sarl involves youths on part of its activities.
Post date: Mon, 03/19/2018 - 16:02
On the 22nd and 23rd February 2018, Target participated in forum activities organized by AMRA (African Market Re
Post date: Sun, 02/18/2018 - 00:51
From January 25th to February 2nd, Target IT consultant team gathered in training sessions for capacity building on
Post date: Tue, 02/13/2018 - 03:16
Target launched this early February series of national surveys within the 26 DRC regions.
