The Medias of Kinshasa have been invited this Wednesday, August 7, 2013 at the introduction of the results of the study “IMPACT OF ADVERTISING IN DR CONGO”,
Target presenting results of its researches related to Lubumbashi press
In order to promote market research behavior, and presenting to the public, the results of market researches recently achieved at Lubumbashi, Target SARL, represented by its General Manager, Serge MUMBU, invited the main media of Lubumbashi (i.e. KYONDO, MWANGAZA, MALAIKA, NYOTA and Radio Okapi) to a press release organized 20 June 2015 at Hotel du Centre.
Four researches have been presented to the press: “Preferred Celebrities of Lubumbashi People”, “Statistics on Lubumbashi Media”, “Use of Banks” and “Key figures on mobile telephony at Lubumbashi”. For about 2hours, Serge MUMBU briefly spoke on the key results by insisting on the fact that advertisers or corporates should not commit the mistake of switching around to Lubumbashi results issued from researches carried out at Kinshasa. As a matter of fact, these two locations are different and even their results are demonstrating the fact especially as regards the most followed programs; Lubumbashi is more focused on information and sport, while Kinshasa mostly prefer music and drama.
And it is the same for celebrities, whereas there are local celebrities (from Lubumbashi) that are more appreciated in the field of sports, media, advertisement as well as drama/movies. The same fact is noticed on the field of mobile telephony whereas some operators have got a larger portion of Kinshasa market, but weaker portion considering Lubumbashi.
We are to keep on our mind that market researches are very important insofar as they allow making good decisions and mitigating mistakes.
Monday, June 29, 2015 - 09:12
Post date: Fri, 08/30/2013 - 17:41
Post date: Tue, 07/02/2013 - 09:16
TARGET’s participation in the SAMRA 2013 forum in Johannesburg (South Africa) has been the topic of an interview posted on the website mediacongo.net
Post date: Sat, 06/29/2013 - 08:30
The program “PANORAMA ECONOMIQUE” on Radio Okapi has received, this Saturday June 29, 2013 the General Manager of TARGET (Serge Mumbu) to comment on the econ
Post date: Fri, 05/31/2013 - 16:52
TARGET SPRL proceeded this Wednesday, May 29, 2013 by the presentation of the study “INDICES DE CONSOMMATION DES PRODUITS A KINSHASA” (2ème Editio
Post date: Fri, 05/31/2013 - 08:42
TARGET Managing Director (Serge Mumbu) attended SAMRA Conference 2013 that took place from 16 to 17 May 2013 at THABA YA BATSWAN
Post date: Tue, 05/07/2013 - 17:28
The Head office of TARGET SPRL is located since this may 2, 2013 in Building VULAMBO (ex SHELL) on the 8th floor (Boulevard du 30 Juin) number 152
Post date: Fri, 04/12/2013 - 16:53
TARGET has been selected by FEI (France Expertise Internationale) to achieve during the months of March and April 2013 a research of hearing media in 7 citie
Post date: Mon, 03/25/2013 - 15:49
Target Agency worked in partnership with INTERMEDIA (A research agency based at Washington DC, in USA) for the carrying out of a large survey on financial se
Post date: Tue, 03/05/2013 - 15:06
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