TARGET sharing its experience on market research at Université de Kinshasa
Target presenting results of its researches related to Lubumbashi press
In order to promote market research behavior, and presenting to the public, the results of market researches recently achieved at Lubumbashi, Target SARL, represented by its General Manager, Serge MUMBU, invited the main media of Lubumbashi (i.e. KYONDO, MWANGAZA, MALAIKA, NYOTA and Radio Okapi) to a press release organized 20 June 2015 at Hotel du Centre.
Four researches have been presented to the press: “Preferred Celebrities of Lubumbashi People”, “Statistics on Lubumbashi Media”, “Use of Banks” and “Key figures on mobile telephony at Lubumbashi”. For about 2hours, Serge MUMBU briefly spoke on the key results by insisting on the fact that advertisers or corporates should not commit the mistake of switching around to Lubumbashi results issued from researches carried out at Kinshasa. As a matter of fact, these two locations are different and even their results are demonstrating the fact especially as regards the most followed programs; Lubumbashi is more focused on information and sport, while Kinshasa mostly prefer music and drama.
And it is the same for celebrities, whereas there are local celebrities (from Lubumbashi) that are more appreciated in the field of sports, media, advertisement as well as drama/movies. The same fact is noticed on the field of mobile telephony whereas some operators have got a larger portion of Kinshasa market, but weaker portion considering Lubumbashi.
We are to keep on our mind that market researches are very important insofar as they allow making good decisions and mitigating mistakes.
Monday, June 29, 2015 - 09:12
Post date: Tue, 04/15/2014 - 09:17
Context
Post date: Sat, 03/15/2014 - 10:37
In an interview on the website Mediacongo, Serge Mumbu (ESOMAR Representative for DRC) present the structure, explains the benefits of an ESOMAR membership a
Post date: Fri, 03/14/2014 - 12:29
Serge Mumbu, General Manager of Target SARL has been named as ESOMAR Representative for DR Congo with principal duties to recruit new ESOMAR members and p
Post date: Tue, 01/21/2014 - 18:07
In accordance with the OHADA uniform act concerning Trading Companies Laws and with the legal and regulatory requirements on the
Post date: Fri, 12/20/2013 - 08:29
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Post date: Fri, 12/13/2013 - 11:55
1. Target SPRL has just published results of survey on perception of countries and organisations operating in DRC.
Post date: Wed, 12/04/2013 - 11:59
Perception of countries and organizations in DRC is a survey carried out by TARGET within 7 provinces of DRC towards a sample of
Post date: Mon, 10/14/2013 - 12:22
TARGET SPRL, agency specialized in market research and Marketing consultancy officially launched its activities on 11 October 20
Post date: Thu, 10/03/2013 - 09:03
The GRAND CEVAHIR HOTEL of Istanbul in Turkey hosted the 66th ESOMAR Congress (The world association of professional market research) from September 22 to 25
