The Medias of Kinshasa have been invited this Wednesday, August 7, 2013 at the introduction of the results of the study “IMPACT OF ADVERTISING IN DR CONGO”,
The Panel for online researches operational very soon
Target SARL is being modernized with acquisition of new tools and modern as well as high-performance proceedings to complete market researches. Thus, this year will see the launching of its online panel for researches. Instead of individual interviews conducted face-to-face at the respondents’ homes, these respondents will be participating into online Target researches through the panel.
At the end of April, about 1000 persons were already registered into the Panel database. Online recruitment was firstly timid and then extended with great intensity all along April 2015 in university sites, cybercafés as well as great places of Kinshasa, Matadi, Mbuji-Mayi, Bukavu, Lubumbashi, Goma as well as Kisangani.
While carrying out their job, recruiters are sensitizing internet users, potential panelist, to take their registration or help them with their tablets or smartphones connected online if they are more available to directly become member of Target panel.
On a general standpoint, it is a very positive experience. People contacted online manifested their enthusiasm for this project even if some of them living in provinces dread that connection failure might act in the future as sand which will be dampening this wonderful panel mechanism.
Target wishes that a great portion of quantitative researches could be conducted on this platform once operational. But most of time customers have got the requirements as regards sampling and data collection method. Considering this fact, the use of panel for market researches will depend on researches’ specifications and customers’ opinion.
One thing is for sure, this panel will offer several advantages such as:
- Constitution of respondents’ database that will periodically participate into surveys.
- Possibility of easily comparing data gradually as researches are ongoing.
- Possibility of monitoring tendencies as regards a subject.
Flexibility for respondents to participate to researches wherever they are located (home, office, taxi, etc…) without use of paper questionnaire with the help of surveyor.
If you are not yet registered, please pay a visit to our website (www.target-sarl.cd/targetpanel) or go to our Facebook page devoted to the Panel (https://www.facebook.com/TargetPANELRDC )
Tuesday, May 12, 2015 - 15:28
Post date: Fri, 08/30/2013 - 17:41
Post date: Tue, 07/02/2013 - 09:16
TARGET’s participation in the SAMRA 2013 forum in Johannesburg (South Africa) has been the topic of an interview posted on the website mediacongo.net
Post date: Sat, 06/29/2013 - 08:30
The program “PANORAMA ECONOMIQUE” on Radio Okapi has received, this Saturday June 29, 2013 the General Manager of TARGET (Serge Mumbu) to comment on the econ
Post date: Fri, 05/31/2013 - 16:52
TARGET SPRL proceeded this Wednesday, May 29, 2013 by the presentation of the study “INDICES DE CONSOMMATION DES PRODUITS A KINSHASA” (2ème Editio
Post date: Fri, 05/31/2013 - 08:42
TARGET Managing Director (Serge Mumbu) attended SAMRA Conference 2013 that took place from 16 to 17 May 2013 at THABA YA BATSWAN
Post date: Tue, 05/07/2013 - 17:28
The Head office of TARGET SPRL is located since this may 2, 2013 in Building VULAMBO (ex SHELL) on the 8th floor (Boulevard du 30 Juin) number 152
Post date: Fri, 04/12/2013 - 16:53
TARGET has been selected by FEI (France Expertise Internationale) to achieve during the months of March and April 2013 a research of hearing media in 7 citie
Post date: Mon, 03/25/2013 - 15:49
Target Agency worked in partnership with INTERMEDIA (A research agency based at Washington DC, in USA) for the carrying out of a large survey on financial se
Post date: Tue, 03/05/2013 - 15:06
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