TARGET sharing its experience on market research at Université de Kinshasa
The Panel for online researches operational very soon
Target SARL is being modernized with acquisition of new tools and modern as well as high-performance proceedings to complete market researches. Thus, this year will see the launching of its online panel for researches. Instead of individual interviews conducted face-to-face at the respondents’ homes, these respondents will be participating into online Target researches through the panel.
At the end of April, about 1000 persons were already registered into the Panel database. Online recruitment was firstly timid and then extended with great intensity all along April 2015 in university sites, cybercafés as well as great places of Kinshasa, Matadi, Mbuji-Mayi, Bukavu, Lubumbashi, Goma as well as Kisangani.
While carrying out their job, recruiters are sensitizing internet users, potential panelist, to take their registration or help them with their tablets or smartphones connected online if they are more available to directly become member of Target panel.
On a general standpoint, it is a very positive experience. People contacted online manifested their enthusiasm for this project even if some of them living in provinces dread that connection failure might act in the future as sand which will be dampening this wonderful panel mechanism.
Target wishes that a great portion of quantitative researches could be conducted on this platform once operational. But most of time customers have got the requirements as regards sampling and data collection method. Considering this fact, the use of panel for market researches will depend on researches’ specifications and customers’ opinion.
One thing is for sure, this panel will offer several advantages such as:
- Constitution of respondents’ database that will periodically participate into surveys.
- Possibility of easily comparing data gradually as researches are ongoing.
- Possibility of monitoring tendencies as regards a subject.
Flexibility for respondents to participate to researches wherever they are located (home, office, taxi, etc…) without use of paper questionnaire with the help of surveyor.
If you are not yet registered, please pay a visit to our website (www.target-sarl.cd/targetpanel) or go to our Facebook page devoted to the Panel (https://www.facebook.com/TargetPANELRDC )
Tuesday, May 12, 2015 - 15:28
Post date: Tue, 04/15/2014 - 09:17
Context
Post date: Sat, 03/15/2014 - 10:37
In an interview on the website Mediacongo, Serge Mumbu (ESOMAR Representative for DRC) present the structure, explains the benefits of an ESOMAR membership a
Post date: Fri, 03/14/2014 - 12:29
Serge Mumbu, General Manager of Target SARL has been named as ESOMAR Representative for DR Congo with principal duties to recruit new ESOMAR members and p
Post date: Tue, 01/21/2014 - 18:07
In accordance with the OHADA uniform act concerning Trading Companies Laws and with the legal and regulatory requirements on the
Post date: Fri, 12/20/2013 - 08:29
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Post date: Fri, 12/13/2013 - 11:55
1. Target SPRL has just published results of survey on perception of countries and organisations operating in DRC.
Post date: Wed, 12/04/2013 - 11:59
Perception of countries and organizations in DRC is a survey carried out by TARGET within 7 provinces of DRC towards a sample of
Post date: Mon, 10/14/2013 - 12:22
TARGET SPRL, agency specialized in market research and Marketing consultancy officially launched its activities on 11 October 20
Post date: Thu, 10/03/2013 - 09:03
The GRAND CEVAHIR HOTEL of Istanbul in Turkey hosted the 66th ESOMAR Congress (The world association of professional market research) from September 22 to 25
